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Today, the whole world is undergoing a period of
change. Globalization requires greater international understanding
and cooperation. The world is also facing serious environmental problems, such
as global warming and acid rain. These problems are a touchstone of our ability
to act in harmony, especially when the world's fragile ecosystem is at stake.
These changes and challenges have led to the development of new managerial attitudes
in many companies throughout the world. More emphasis is being placed on improving
the quality of community life, in addition to maintaining growth. It has become
increasingly important to operate in a way that is appropriate for each business
location -- paying special attention to environmental protection and contributing to the improvement of human
life.
Modern society gives top priority to things that are functional, economical, and
rational. However, Kyocera believes that this sense of value can be contradictory,
and that the key to creating a brighter future lies in the concept of "harmonious
coexistence" -- in other words, establishing good relationships throughout
the world community and making environmental protection an unceasing concern.
With this concept in mind, we will strive to be a global corporation that contributes
to the world's prosperity and is well accepted by the community, both
through our business and cultural contributions, and through our
active steps to preserve planet Earth. In order to help create a better tomorrow,
we must pursue harmonious coexistence today.
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