News » 2011 » KYOCERA Brings PEOPLE'S CHOICE AWARDS 2011 Experience to Fans with Exclusive Behind-the-Scenes Mobile Content

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KYOCERA Brings PEOPLE'S CHOICE AWARDS 2011 Experience to Fans with Exclusive Behind-the-Scenes Mobile Content

Exclusive Coverage Direct from the Show Available on Sprint TV and via PCAs Application at Android Marketplace for Kyocera’s Zio and Other Android Devices

LOS ANGELES--PEOPLE’S CHOICE AWARDS 2011 (PCAs) fans will have virtual access like never before as Kyocera and the PCAs team up to provide exclusive bonus coverage of tonight’s event to mobile devices and computers. Kyocera, the official wireless partner of PEOPLE’S CHOICE AWARDS 2011, will make the exclusive content available as the award ceremony is broadcast nationwide (9:00-11:00 p.m. ET/delayed PT). Red carpet arrivals and exclusive celebrity interviews are among the many things likely to be featured.

“We’ve had a tremendous partnership with the PCAs, integrating wireless into the show like never before, and we're excited to bring all the action to fans everywhere.”

Owners of Kyocera’s Zio™ (Z-EYE-O) Android™ smartphone and other Android devices can access the coverage via the free downloadable PCAs application from Android Market™. Additionally, Sprint customers with access to Sprint TV can get access on their mobile devices.

“People are always on the go these days, and with the PCAs kicking off what’s going to be a very exciting 2011 awards season, no one wants to miss the action,” said Yasuhiro Ohishi, vice president of sales and marketing at Kyocera Communications Inc. “We’ve had a tremendous partnership with the PCAs, integrating wireless into the show like never before, and we're excited to bring all the action to fans everywhere.”

Hob-nobbing on the red carpet and backstage isn’t the only place the Zio smartphone will be seen at PEOPLE’S CHOICE AWARDS 2011. For the first time, celebrity presenters at tonight’s event, on the CBS Television Network, will read the winners in each category from specially programmed Zio phones rather than the traditional paper envelopes.

About People’s Choice

Now in its 37th year, the People’s Choice Awards celebrate fan favorites in music, movies and television. The People’s Choice website at www.PeoplesChoice.com serves as a year-round destination for entertainment enthusiasts to voice their opinions on pop culture by voting in and creating polls and features an extensive video archive and photo gallery of People’s Choice Awards footage. PeoplesChoice.com houses the voting platform where fans determine the categories, nominees and winners for the annual awards show. Fred Nelson is the President of People’s Choice, and the awards show is produced by Procter & Gamble Productions, Inc. which is represented by MediaVest Worldwide, Inc., supervisors of the production. Queen Latifah is the host of PEOPLE’S CHOICE AWARDS 2011 and Mark Burnett is the Executive Producer.

About Kyocera Communications Inc.

Kyocera Communications Inc. (KCI) is the headquarters for Kyocera- and Sanyo-branded wireless products and accessories in the Americas. The company's devices are driving the convergence of telecommunications, broadband and multimedia. KCI was formed in April 2009 through the combination of Kyocera Wireless Corp. and Kyocera Sanyo Telecommunications Inc., two wholly owned subsidiaries of Kyocera International Inc. The former was created when Kyocera purchased QUALCOMM Incorporated's consumer wireless phone business in 2000, while the latter was formed when Kyocera purchased the wireless phone business of Sanyo Electric Co., Ltd. in 2008. Based in San Diego, KCI leverages Japan's history of creating advanced consumer technologies around humanism and respect for the environment and blending them with a Western entrepreneurialism and style, resulting in a unique design language and a natural, user-friendly interface. For more information, visit http://www.kyocera-wireless.com or follow the company on Facebook at www.facebook.com/kyoceramobilephones.

Kyocera Corporation  (NYSE:KYO) (TOKYO:6971) (http://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as "advanced ceramics"). By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, office-document imaging equipment, solar power generating systems, semiconductor packages, electronic components, cutting tools and industrial ceramics. During the year ended March 31, 2010, the company's net sales totaled 1.07 trillion yen (approximately US $11.5 billion). Kyocera marked its 50th anniversary in 2009, and the 40th anniversary of its U.S. operations. It is ranked #554 on Forbes magazine's 2010 "Global 2000" listing of the world's largest publicly traded companies.

LPI Communications for Kyocera
Melody Parrette
858-361-9731
melody@lpicommunications.com
or
Leasa Ireland
On site: 310-750-7082


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