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SANYO Mirro by Kyocera Brings Sleek Style, Affordability to Boost Mobile 'MONTHLY UNLIMITED' Prepaid Plan
Plant Now Expanded to Nationwide Sprint CDMA Network
San Diego and Irvine, Calif. - January 19, 2010 - Kyocera Communications Inc., provider of Kyocera- and Sanyo-branded wireless devices, and Boost Mobile, part of the Sprint Prepaid Group, today announced the availability of the Sanyo Mirro™ SCP3810 by Kyocera.* A perfect complement to Boost's new $50 Monthly Unlimited plan on the Nationwide Sprint CDMA Network, the Mirro is available nationwide through Boost retailers and online at www.boostmobile.com for $79.99 (excluding taxes).Aptly named for its high-gloss, mirrored Platinum finish, the Mirro is ideal for the budget-conscious Boost Mobile customer who doesn't want to sacrifice style or ease of use. The handset features a glow-through external caller ID in a classic flip form-factor, a 1.3 MP camera with digital zoom, instant messaging, Web access and is GPS and Bluetooth enabled.
"Kyocera is honored that Boost Mobile chose Mirro as its first CDMA handset to accompany its new monthly unlimited plan on the Sprint network," said Tom Maguire, head of global marketing at Kyocera Communications Inc. "Kyocera's line of Sanyo handsets has a very loyal following among users of Sprint's nationwide network and we're confident that Boost's customers will enjoy the same superior combination of style and easy-to-use features."
Boost Mobile's $50 Monthly Unlimited Plan offers unlimited nationwide talk, text and Web with no activation, roaming, traveling or long distance fees. The Sanyo Mirro is Boost's first phone from Kyocera, following Boost's announcement that it has expanded to include the Nationwide Sprint CDMA Network, reaching more than 275 million people.
"Boost Mobile's Monthly Unlimited plan, available on both the iDEN and CDMA networks, now offers even greater choice and flexibility to our largest nationwide audience yet," said Neil Lindsay, chief marketing officer, Sprint Prepaid Group. "Partnering with Kyocera shows Boost's continued commitment to meet the needs of every wireless user."
About Boost Mobile
Boost Mobile, part of the Sprint Prepaid Group, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited nationwide talk, text and Web for $50 per month, and with its 'BlackBerry Monthly Unlimited' service, offering unlimited nationwide talk, text, Web and email for $60 per month. Boost Mobile 'Monthly Unlimited' offers flat-rate, nationwide service on the Sprint and Nextel Nationwide Networks reaching over 274 million people with no activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo and Research In Motion, ranging from entry-level to high-end. Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading television home shopping network; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter, and www.boostmobile.com.
About Kyocera Communications Inc.
Kyocera Communications Inc. (KCI) is the sales, marketing, customer engineering and service headquarters for Kyocera- and SANYO-branded wireless products and accessories in the Americas. The company's devices are driving the convergence of telecommunications, broadband and multimedia. KCI was formed in April 2009 through the combination of Kyocera Wireless Corp. and Kyocera SANYO Telecommunications Inc., two wholly owned subsidiaries of Kyocera International Inc. The former was created when Kyocera purchased QUALCOMM Incorporated's consumer wireless phone business in 2000, while the latter was formed when Kyocera purchased the wireless phone business of SANYO Electric Co., Ltd. in 2008. Based in San Diego, KCI leverages Japan's history of creating advanced consumer technologies around humanism and respect for the environment and blending them with a Western entrepreneurialism and style, resulting in a unique design language and a natural, user-friendly interface. For more information, please visit www.kyocera-wireless.com.
Kyocera Corporation (NYSE:KYO) (TOKYO:6971) (http://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as "advanced ceramics"). (also known as "advanced ceramics"). By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, office-document imaging equipment, solar power generating systems, semiconductor packages, electronic components, cutting tools and industrial ceramics. During the year ended March 31, 2009, the company's net sales totaled 1.13 trillion yen (approximately US$11.5 billion). Kyocera marks its 50th anniversary in 2009, and the 40th anniversary of its U.S. operations. It is ranked #418 on Forbes magazine's 2009 "Global 2000" listing of the world's largest publicly traded companies.
© 2010 Kyocera. All rights reserved. Kyocera and Mirro are registered trademarks of Kyocera Corporation. Bluetooth mark is owned by the Bluetooth SIG Inc. and any use of such marks is under license. All other trademarks are property of their respective owners.
*Kyocera manufacturers and markets the Sanyo line of mobile devices.
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