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Noted Photographer Paul Liebhardt To Hold Seminar At Keeble & Shuchat Photography

Contax-Sponsored Event To Teach Consumers Why Carl Zeiss T* Lenses Produce Better Images

Somerset, NJ -- May 9, 2000 -- On Saturday, June 3rd from 10 to 11am, Contax Cameras will present noted photographer Paul Liebhardt, who will give an informative and entertaining seminar, titled "The Image of Man: Capturing the Human Image Around the World" at Keeble & Shuchat Photography, 290 California Avenue, Palo Alto, CA.

The author of several books, including "Odyssey and Discovery -- The Adventure of Shipboard Education," Mr. Liebhardt became a freelance photographer in 1973 after a career with NASA that lasted over ten years. Mr. Liebhardt, who lives in Santa Barbara, is a member of the permanent faculty at the Brooks Institute of Photography. He teaches courses in Photojournalism, Documentary Photography and the History of Photography.

In addition to the seminar, Keeble & Shuchat will also host a sales event from 9am to 5:30pm that will offer special savings to those who purchase Contax cameras and/or Carl Zeiss T* lenses during the sale. As a special bonus, Keeble & Shuchat will pay the tax on all Contax Cameras and Carl Zeiss T* lenses purchased on the 3rd.

Contax cameras and Carl Zeiss T* lenses have long been hailed by professionals as among the best photographic equipment that money can buy. With critically acclaimed cameras like the medium format Contax 645, the world's finest Auto Focus 645 medium format SLR camera system, and the G2 System, with the newly introduced 35-70mm Vario Sonnar Carl Zeiss T* lens, Contax is always mindful of the need for its customers to learn more about its products.

"While it is easy for a salesperson to tell a customer that Zeiss lenses produce the sharpest images in the world, seeing is believing," said Kyocera Optics, Inc. President Bill Heuer. "That is why we are reaching out to consumers across the country with hands-on seminars."

Also at Keeble and Shuchat, on Thursday, June 1st from 7pm to 9pm, Contax Photographer and Zeiss historical enthusiast Blake Zeigler will present "The Secrets of Photography." Zeigler will tell audiences about the history of Carl Zeiss, the lens manufacturer that began business in 1846, within seven years of the beginning of photography. They will learn that the invention of apo-chromatic lenses, invention of anti-reflection coating, first camera with a built-in light meter and the first pentaprism SLR camera all came from Contax.

In addition, attendees will learn how they can use Carl Zeiss T* lenses to master contrast, distortion and color rendition to enhance their photographs. They also have the opportunity to sample a wide variety of Contax cameras and Carl Zeiss T* lenses and receive technical assistance with all equipment.

This seminar will be repeated on Saturday, June 3rd, from 11am to 12noon at Keeble & Shuchat Photography, located at 290 California Avenue. To register for the limited seating at these free seminars, please call (800) 526-0266, ext. 4373.

The complete schedule of available Contax seminars is listed on the Contax Cameras website, www.contaxcameras.com. Additionally, more information can be obtained by calling the company at (800) 526-0266, ext. 4373.

Contax North America, a division of Kyocera Optics, Inc., markets a complete line of high-end photographic equipment, including medium format cameras, SLRs, rangefinders and sophisticated point-and-shoot and zoom cameras. The company also maintains the exclusive license to distribute world-renowned Carl Zeiss T* lenses for 35mm and Advanced Photo System cameras.