News » 2004 » Cricket Adds KYOCERA Energi to Phone Lineup


Cricket Adds KYOCERA Energi to Phone Lineup

Affordable new phone combines style and personalization with features and performance

SAN DIEGO -- (October 5, 2004) -- Kyocera Wireless Corp., a leading global manufacturer of CDMA wireless phones, and Cricket, a leading provider of innovative and value-driven wireless communications services, today announced the retail launch of the new Kyocera Energi. The newest member of Kyocera's most popular platform of phones to date, Energi combines affordability and ease of use with a long list of features. The phone can be customized with interchangeable faceplates on the outside, while the user interface can be personalized with many screensavers, wallpapers, polyphonic ringtones and cartoon caller alerts. Energi also features a unique new keypad design and Kyocera's renowned, intuitive menu, making text messaging and dialing easier than ever. Energi is available for $129.99 at authorized Cricket retailers.

"One of our top priorities is to offer our customers a wide range of handset choices, and the addition of the Energi gives Cricket customers a new, exciting and affordable option when purchasing their next phone," said Sergio Garcia, director of customer equipment for Cricket. "The sleek design, customized features and ability to sustain up to 3.5 hours of talk time meets the needs of our customers. The Energi offers function, style and fun, all for a great value."

Energi includes the key features that today's savvy wireless users want most: predictive text messaging, voice-activated dialing, built-in games, a complete contact directory and key productivity tools such as a scheduler and a calculator.

"Certainly the features we've included with Energi are excellent, but what's most important is that this phone is stylish and attractive and doesn't require a degree in computer science to operate," said Don McGuire, vice president of global marketing and North American sales at Kyocera Wireless Corp. "It's a great phone and we're confident that Cricket's customers will love it."

Built using the popular CDMA2000® 1X technology, Energi incorporates assisted-GPS locator functionality and has TTY and TDD capabilities for the hearing impaired. Predictive text-input software provides rapid text entry in English, Spanish, and Portuguese and the Energi sustains up to 3.5 hours of talk and up to 180 hours of standby time on a standard lithium ion battery. Productivity tools include a world clock, scheduler, calculator, alarm clock, tip calculator, countdown timer, vibrate alert and stopwatch. The Kyocera Energi weighs only 3.52 ounces and measures 4.45" x 1.89" x .91".

Additional information about Energi and the full suite of available accessories is available at For details about Cricket service plans or to locate authorized retail locations, visit

About Cricket
Cricket is a simple and affordable wireless solution offering unlimited anytime minutes within a Cricket® calling area over its high quality, all-digital network. Cricket® service is an affordable wireless alternative to traditional landline service. With a commitment to predictability, simplicity and value as the foundation of our business, Cricket designs and markets wireless products to meet the needs of everyday people. We offer unlimited anytime minutes starting at $29.99 a month (plus taxes and fees) with no long-term agreements required. Operating in 39 markets in 20 states stretching from New York to California, Cricket® service is available to customers in more than 840 different municipalities. For more information, please visit

About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading supplier of innovative, feature-rich CDMA wireless devices and accessories for customers worldwide. Kyocera Wireless maintains an operating belief in the genius of simplicity and strives to make the wireless experience as simple and intuitive as humanly possible. The company is a wholly owned subsidiary of Kyocera International Inc., which acquired QUALCOMM Incorporated's CDMA consumer wireless phone business in February 2000. Based in San Diego, the company is ISO-14001 and ISO-9001 certified and has won city, state and federal awards for its environmentally friendly manufacturing and recycling practices. For more information, please visit

Kyocera Corporation, the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, semiconductor packages, electronic components, cameras, laser printers, copiers, solar energy systems and industrial ceramics. During the year ended March 31, 2004, Kyocera Corporation's consolidated net sales totaled approximately US$11 billion (JP¥ 1,140,814 million) with net income of approximately US$655 million (JP¥ 68,086 million).


© 2004 Kyocera Wireless Corp. and Leap Wireless International, Inc. Kyocera is a registered trademark of Kyocera Corporation. CDMA2000 is a registered trademark of the Telecommunications Industry Association (TIA). All other marks are properties of their respective owners.

*Optional features at an additional charge.


Kyocera Wireless Corp.
John Chier
phone: 1-(858) 882-3543
Cricket Communications, Inc.
Kristin Parsley Atkins
phone: 1-(858) 882-9105