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KYOCERA Mita America Extends Initiative to Reduce Enterprise Printer Expenditures

TCO Tracker allows organizations to uncover hidden costs before purchasing printers

September 28, 2004 – Fairfield, New Jersey – Kyocera Mita America, one of the world's leading document imaging companies, today announced that it will continue to collaborate with Current Analysis, a respected market intelligence firm in the printer industry, on a web-based tool that allows enterprises to assess otherwise hidden recurring costs before purchasing printers.

Under the newly extended agreement, Current Analysis is providing Kyocera Mita America with bi-weekly updates of printer consumable costs – including cartridges, toner, drums and maintenance, from all manufacturers including Kyocera -- which are then integrated into the TCO Trackerä. This web-based interactive tool allows organizations to calculate true printer costs and compare competing brands with Kyocera solutions.

“Printer manufacturers are making billions of dollars from toner and other printer consumables at the expense of their own customers,” said Peter Hendrick, director, marketing communications at Kyocera Mita America. “The unfortunate reality at most organizations is that users and IT departments are rarely aware of how much their companies spend on printing supplies. We’re trying to change that. By managing printer costs, organizations can substantially improve their bottom lines.”

According to numerous industry analysts, organizations spend between 5 and 10 percent of their annual revenue on the input, management and output of documents. However, these costs are rarely tracked or managed in an effective, holistic fashion because budget responsibility for printers and consumables generally reside in different departments. Further, while most businesses lease traditional office equipment such as copiers, they tend to purchase printers, neglecting to anticipate aftermarket costs. Organizations interested in comparing printer costs and calculating their total cost of ownership and savings can visit www.kyoceramita.com/tco.

ABOUT KYOCERA MITA AMERICA
Kyocera Mita America, Inc. (www.kyoceramita.com/us), headquartered in Fairfield, N.J., is one of the world’s largest manufacturers and leading providers of computer-connectable peripherals, including network-ready digital copiers/printers, laser printers, color copiers/printers, digital laser facsimiles, and multifunctional and wide format imaging solutions. Kyocera Mita America, Inc. is a group company of Kyocera Corporation, the world’s leading developer and manufacturer of advanced ceramics and associated products, including telecommunications equipment, semiconductor packages and electronic components. Kyocera Corporation’s consolidated net revenues totaled $11 billion during the year ended March 31, 2004.

ABOUT CURRENT ANALYSIS
Current Analysis Inc. is a competitive market Intelligence firm specializing in the daily tracking and analysis of key markets within the Telecom, IT and Consumer Electronics Industries. Current Analysis printing and imaging data is leveraged worldwide by some of today’s top organizations, empowering IT buyers, resellers and manufacturers with unique tools to track pricing, new products, promotions, total cost of operation and manufacturing costs. More information can be obtained by calling corporate headquarters at (703) 404-9200 or by visiting www.currentanalysis.com