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KYOCERA Wireless Launches the Kyocera KX440 for the "VIVO Direto" Service

KYOCERA Wireless Launches the Kyocera KX440 for the "VIVO Direto" Servic

São Paulo -- (March 1, 2005) -- Kyocera Wireless Corp., a leading global manufacturer of CDMA wireless phones and devices, today announced it will launch a wireless handset with push-to-talk (PTT) functionality providing instantaneous communication between handsets, on VIVO's "VIVO Direto" service. VIVO, the largest operator in the mobile industry in the South Hemisphere, launch this service to meet the needs for efficient communication of enterprises as well as small- and medium-sized businesses.

"With Kyocera's new push-to-talk phone, Brazilian companies now have access to one of the fastest and most practical means of wireless communication available," commented Fábio Castanheira, Regional Sales Director for Kyocera Wireless in Brazil. - "This handset proves, once again, the power of "The Genius of Simplicity," our driving premise and the strength of our brand. As a torchbearer for CDMA push-to-talk around the world, we see a huge potential for PTT in a wide variety of applications in the Brazilian market."

Based on Kyocera's popular Phantom™ phone design, the Kyocera KX440 features a sporty, ruggedized design for consumers that is perfect for those with a dynamic lifestyle. Extremely easy to use with its rubber side grips, its push-to-talk functionality is enabled by simply pressing a dedicated button on the side of the handset. Additionally, the phone comes with a standard 10mm battery for longer talk time and heavy PTT use. Other features include a color display with on-screen icons showing who in the group is available to talk as well as a rubber keypad and volume control buttons also located on the side of the phone. The phone also comes with a 200-person contact directory, up to 25 polyphonic ringtones, vibrate alert, voice-activated dialing, Internet access, games and predictive text input.*

Key Features of the Kyocera KX440

(*) Varies based on services provided by the carrier and may include additional charges.
(**) Varies according with selected set-up, features usage and network configuration.

About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading supplier of innovative, feature-rich CDMA wireless devices and accessories for customers worldwide. Kyocera Wireless maintains an operating belief in the genius of simplicity and strives to make the wireless experience as simple and intuitive as humanly possible. The company is a wholly owned subsidiary of Kyocera International Inc., which acquired QUALCOMM Incorporated's CDMA consumer wireless phone business in February 2000. Based in San Diego, the company is ISO-14001 and ISO-9001 certified and has won city, state and federal awards for its environmentally friendly manufacturing and recycling practices. For more information, please visit www.kyocera-wireless.com.

Kyocera Wireless Corp. launched in Latin America in 2001, and today serves 31 operators in 19 countries with 17+ models. Representing approximately 20% of worldwide company sales, the region saw growth double consecutively over the last two fiscal years, with an increase of sales of 131% for the year ending March 31, 2004, following an increase of 135% for the year ending March 31, 2003. For more information, please visit www.kwclatin.com.

Kyocera Corporation, the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, semiconductor packages, electronic components, cameras, laser printers, copiers, solar energy systems and industrial ceramics. During the year ended March 31, 2004, Kyocera Corporation's consolidated net sales totaled approximately US$11 billion (JP¥ 1,140,814 million) with net income of approximately US$655 million (JP¥ 68,086 million).

About Vivo
VIVO is a company controlled by the groups Portugal Telecom and Telefónica Móviles. It is the largest operator in the mobile industry in the South Hemisphere with more than 22 million customers and about 45% of the Brazilian market share. It is present in 19 Brazilian states and the Federal District, which represent 86% of the national territory and 83% of the GNP. CDMA, the world's basis for the third generation of wireless phones, is VIVO's technology of choice.

 

© Kyocera Wireless Corp. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. Phantom is a trademakrk of Kyocera Wireless Corp. VIVO Direto is a trademark of VIVO. BREW is a trademark of QUALCOMM, Inc. All other marks are held by their respective owners.

 

Contacts

Kyocera Wireless Corp.
Alison Klapper Leon
phone: 1-(305) 351-0268
e-mail: alisonk@kyocera-wireless.com

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