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KYOCERA Wireless and Alienware® Announce Agreement to Co-Develop Gaming Accessories for CDMA Wireless Handsets
Industry Leaders to Address Growing Market for Cell Phone Gaming with Innovative Co-Branded Accessories for Console-Like Gaming Experience
San Diego and Miami -- (March 9, 2005) -- Kyocera Wireless Corp., a leading global manufacturer of CDMA wireless phones and devices, and Alienware® Corporation today announced an agreement to leverage both companies' recognized brands in the co-development of advanced gaming accessories for mobile phones. The new relationship will match Kyocera Wireless' reputation for making easy-to-use wireless handsets and accessories with Alienware's ability to deliver robust gaming solutions for a wide variety of platforms, enabling a true gaming experience on Kyocera's award-winning CDMA wireless phones."Kyocera Wireless recognizes that gaming on wireless phones is a rapidly growing market, driven not only by gamers who want a rich gaming experience on their handsets but also by our carrier customers' desire to drive incremental revenue through game downloads," said Noel Sobelman, accessories business segment director at Kyocera Wireless Corp. "To drive that revenue, the gaming experience on the phone needs to be as enjoyable as possible, enabled by bigger screens, better games and easy-to-use accessories. Alienware's history and reputation in the gaming industry makes it an ideal company with which to co-develop gaming accessories that address this savvy and brand-loyal gamer audience using Kyocera phones."
Alienware has produced some of the gaming industry's most popular products, including the award-winning Area-51® and Aurora™ desktop systems, the Area-51m 7700 mobile desktop system, and the Area-51m notebook system. Kyocera Wireless has licensing agreements with some of the wireless industry's leading game publishers including JAMDAT Mobile, Superscape and Tetris to bring games to its complete lineup of CDMA cellular phones.
"Alienware is excited to team with Kyocera Wireless and secure a foothold in the wireless phone gaming arena with a company who shares our commitment to deliver the very latest technological innovations to customers," said Frances Alvarez, director of licensing for Alienware. "Any gamer will tell you that an enjoyable gaming experience depends heavily on the quality and usability of the hardware provided by a company like Alienware, and we look forward to working with Kyocera to take cell phone gaming to another level."
Kyocera Wireless and Alienware plan to unveil their first collaborative product at the CTIA Wireless Industry Trade Show in New Orleans on March 14, 2005.
Genuine Accessories by Kyocera™ are available for purchase in Kyocera's online store at http://www.kyocera-wireless.com/store.
About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading supplier of innovative, feature-rich CDMA wireless devices and accessories for customers worldwide. Kyocera Wireless maintains an operating belief in the genius of simplicity and strives to make the wireless experience as simple and intuitive as humanly possible. The company is a wholly owned subsidiary of Kyocera International Inc., which acquired QUALCOMM Incorporated's CDMA consumer wireless phone business in February 2000. Based in San Diego, the company is ISO-14001 and ISO-9001 certified and has won city, state and federal awards for its environmentally friendly manufacturing and recycling practices. For more information, please visit www.kyocera-wireless.com.
Kyocera Corporation, the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, semiconductor packages, electronic components, cameras, laser printers, copiers, solar energy systems and industrial ceramics. During the year ended March 31, 2004, Kyocera Corporation's consolidated net sales totaled approximately US$11 billion (JP¥ 1,140,814 million) with net income of approximately US$655 million (JP¥ 68,086 million).
About Alienware
Alienware manufactures high-performance desktop, notebook, and media center systems and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States, Europe, Australia and New Zealand, and will soon be offered in other locations around the Pacific Rim. For more information, please visit www.alienware.com/prkyocera or call 1-800-ALIENWARE (254-3692).
© 2005 Kyocera Wireless Corp. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. Alienware and Area51 are registered trademarks of Alienware Corporation. Aurora is a trademark of Alienware Corporation. Genuine Accessories by Kyocera is a trademark of Kyocera Wireless Corp. All other trademarks and product names are the property of their respective owners.
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