News » 2005 » Virgin Mobile USA and KYOCERA Wireless Debut the K10 Royale with Java™ Powered Games and Ringtones


Virgin Mobile USA and KYOCERA Wireless Debut the K10 Royale with Java™ Powered Games and Ringtones

KYOCERA Brings Its First JAVA-Enabled Phone to Market, Offering Virgin Mobile Customers Greater Access to Games and Ringtones

San Diego and Warren, N.J. -- (April 5, 2005) -- Kyocera Wireless Corp., a leading global manufacturer of CDMA wireless handsets and devices, and Virgin Mobile USA, LLC today debuted the "K10 Royale," a new JAVA™-enabled wireless handset. As the first Kyocera phone to use the JAVA platform, the K10 Royale enables Virgin Mobile customers to download a huge array of games, wallpapers and ringtones. The new handset also puts increased personalization and entertainment options at customers' fingertips, making it unlike any other Kyocera phone currently on the market.

"As our first JAVA-enabled handset, K10 Royale is a phone we've been looking forward to launching for a very long time," said Jim Kelly, executive vice president and COO at Kyocera Wireless Corp. "K10 users can tap into the rich well of downloads available using the JAVA platform. Virgin Mobile's focus on the youth market makes it the ideal carrier to help launch this phone, and we're thrilled to continue this extremely successful relationship."

"Kyocera has been a key partner in helping Virgin Mobile deliver a superior mobile experience to the youth market," said Dan Schulman, CEO of Virgin Mobile USA. "The K10 Royale is an important addition to our handset line-up, given its compelling combination of unique content and attractive price point."

Based on Kyocera's K400 series of phones, its best-selling line of wireless handsets, the K10 Royale comes loaded with premium demos of Bowling and Bejeweled™ from JAMDAT® Mobile, an industry-leading provider of games for wireless handheld devices.

The K10 Royale also features real-music ringtones (known in the Virgin Mobile universe as Superphonic Ringtones) that can be downloaded over the air using JAVA, or online at In addition, the K10 Royale features voice-activated dialing, calendars, alarm clock, flashlight, a built-in contact directory and predictive text-input for rapid text entry.

Available at retail in early April, the K10 Royale prepaid cell phone  will be sold through Virgin Mobile retail partners and will also be available online at

In addition to the Kyocera K10 Royale, Virgin Mobile also sells the Kyocera K9, K7 Rave and the Slider V5 *MTV Edition handsets. Virgin Mobile was the first carrier to offer the Slider V5 handset in North America.

About Virgin Mobile USA, LLC Launched nationally in July of 2002, Virgin Mobile USA, LLC is the nation's first mobile virtual network operator (MVNO) and first wireless carrier exclusively focused on the youth market. Virgin Mobile is a joint venture between Sir Richard Branson's Virgin Group and Sprint. In just two-and-one-half years, more than three million wireless users have rejected long-term contracts and taken control of their wireless spending with Virgin Mobile's Pay As You Go service. Virgin Mobile customers have exclusive access to VirginXtras and VirginXL- a suite of music, entertainment and fun lifestyle features, including *MTV mobile content created by our strategic partner MTV: Music Television. In addition, J.D. Power and Associates has recognized Virgin Mobile for providing "An Outstanding Customer Service Experience" under its Certified Call Center ProgramSM.

Phones are available at more than 20,000 locations nationwide with Top-Up cards available at more than 57,000 locations nationwide. Virgin Mobile products can also be purchased directly at or by calling 888-322-1122.

About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading supplier of innovative, feature-rich CDMA wireless devices and accessories for customers worldwide. Kyocera Wireless maintains an operating belief in the genius of simplicity and strives to make the wireless experience as simple and intuitive as humanly possible. The company is a wholly owned subsidiary of Kyocera International Inc., which acquired QUALCOMM Incorporated's CDMA consumer wireless phone business in February 2000. Based in San Diego, the company is ISO-14001 and ISO-9001 certified and has won city, state and federal awards for its environmentally friendly manufacturing and recycling practices. For more information, please visit

Kyocera Corporation, the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, semiconductor packages, electronic components, cameras, laser printers, copiers, solar energy systems and industrial ceramics. During the year ended March 31, 2004, Kyocera Corporation's consolidated net sales totaled approximately US$11 billion (JP¥ 1,140,814 million) with net income of approximately US$655 million (JP¥ 68,086 million).

© 2005 Kyocera Wireless Corp. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. Slider is a trademark of Kyocera Wireless Corp. JAVA is a trademark of Sun Microsystems, Inc. JAMDAT is a registered trademark of JAMDAT Mobile, Inc. Bejeweled is a trademark of JAMDAT Mobile Inc. All other trademarks and product names are the property of their respective owners.



Kyocera Wireless Corp.
John Chier
phone: 1-(858) 882-3543


Virgin Mobile USA
Sue D'Agostino
phone: 1-(908) 607-4105