KYOCERA Wireless Announces Collaboration Agreements to Pre-Load Popular Titles from Gaming Leaders Sorrent and Taito on KYOCERA Handsets
Industry-leading lineups of game titles to further enhance gaming on KYOCERA wireless phonesLos Angeles -- (May 19, 2005) -- At the 2005 E3 Expo today, Kyocera Wireless Corp., a leading global manufacturer of CDMA wireless handsets and devices, announced collaborative agreements to bring some of the gaming industry's most popular titles to Kyocera mobile phones, significantly enhancing the gaming experience for Kyocera customers. As a result of these relationships, games from Sorrent and Taito will be available on several Kyocera phones as pre-loaded applications or downloads over BREW™ or Java™ with select CDMA wireless service carriers.
"Wireless phones are becoming a distinct extension of certain lifestyles and personalities, including the hardcore and casual gamers," said Savi Soin, senior director of business development at Kyocera Wireless Corp. "Being able to offer popular titles from gaming giants like Sorrent and Taito on our phones only increases the attractiveness of Kyocera products to gamers, as we continue to try and do our part by offering gaming-friendly phones and a compelling set of accessories such as our K500 Gamepad."
Sorrent brings a vast portfolio of critically-acclaimed mobile entertainment to Kyocera phones, featuring games and content based on original and licensed properties from leading worldwide brands. Sorrent titles are available to more than 800 million mobile subscribers via 90 wireless carriers worldwide, across platforms including Java, BREW and i-mode™.
"Consumer demand for mobile entertainment is growing rapidly, and Kyocera is clearly making it a priority to deliver unique phones and mobile accessories that consumers want," said Jill Braff, senior vice president of worldwide marketing, Sorrent, Inc. "By offering preloaded games, Kyocera customers are given instant gratification and additional value on their purchase and can begin playing right away."
At the forefront of mobile phone developments, Taito has aggressively pursued and promoted the deployments for mobile content business overseas and its games have been successfully provided for carriers around the globe.
"Mobile phone manufacturers are recognizing how quickly the wireless gaming space is growing, and its not just hardcore gamers that are playing games on their cell phones," said Shinichiro Kasama, general manager at Taito Corporation. "That being said, Kyocera understands that the value proposition of pre-loading Taito games on its handsets lies in the brand loyalty of gamers, who will continue to buy Kyocera products as users find them ideal for mobile gaming and offering the titles they want to play."
Kyocera Wireless is committed to making the wireless phone user experience as simple as possible, including casual or heavy use of entertainment features such as music, video, and games on Kyocera cell phones. The company offers a variety of phone platforms for all types of users, as well as a full line of accessories including the Kyocera K500 Gamepad for a more console-like gaming experience on cell phones.
Kyocera Wireless will be demonstrating several games on its Slider Remix KX5 wireless phone and the K500 Gamepad at several partner booths throughout E3.
About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading supplier of innovative, feature-rich CDMA wireless devices and accessories for customers worldwide. Kyocera Wireless maintains an operating belief in the genius of simplicity and strives to make the wireless experience as simple and intuitive as humanly possible. The company is a wholly owned subsidiary of Kyocera International Inc., which acquired QUALCOMM Incorporated's CDMA consumer wireless phone business in February 2000. Based in San Diego, the company is ISO-14001 and ISO-9001 certified and has won city, state and federal awards for its environmentally friendly manufacturing and recycling practices. For more information, please visit www.kyocera-wireless.com.
Kyocera Corporation, the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, semiconductor packages, electronic components, cameras, laser printers, copiers, solar energy systems and industrial ceramics. During the year ended March 31, 2005, Kyocera Corporation's consolidated net sales totaled approximately US$11.15 billion (JP¥ 1,180,655 million) with net income of approximately US$433.5 million (JP¥ 45,908 million).
© 2005 Kyocera Wireless Corp. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. Sorrent is a trademark of Sorrent, Inc. Taito is a trademark of Taito Corporation. BREW is a trademark of QUALCOMM Incorporated. Java is a trademark of Sun Microsystems, Inc. I-mode is a trademark of NTT-DoCoMo, Inc. in Japan and other countries. All other trademarks and product names are the property of their respective owners.