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Amp'd Mobile and KYOCERA Wireless Announce Jet Multimedia Phone

Affordable, Stylish KYOCERA EV-DO Handset to Be Available for New Mobile Entertainment Service Provider's Launch in Late 2005

ALISO VIEJO, Calif. and SAN DIEGO -- (July 25, 2005) -- Amp'd Mobile and Kyocera Wireless Corp. today announced the Jet, an affordable high-speed EV-DO (Evolution Data Optimized) handset for rapid downloading of Amp'd's unique 3G content launching later this year. Jet marks the first EV-DO mobile phone for Kyocera Wireless, a leading global manufacturer of CDMA wireless phones and devices, and will be the lowest-priced handset at Amp'd Mobile, the first fully integrated 3G mobile entertainment company for youth/young adults.

The handset will feature the sliding form factor Kyocera helped popularize and Amp'd Mobile's proprietary user interface, built on BREW® 3.1, to easily navigate a fresh perspective on wireless music, videos, entertainment, 3D mobile gaming, and more. Key entertainment features of the handset include an MP3-quality music player with one-button, quick access to favorite tunes; a digital camera with flash and 5x zoom; MPEG-4 video and playback; and a 262,000-color display for optimal viewing of games, videos, graphics and more.

Like all of Amp'd Mobile's EV-DO handsets, Jet will have expandable memory with TransFlash™ cards, dedicated Push-to-Talk capabilities and will be able to connect to computers for seamless integration with the Amp'd Mobile website and quick and easy management of content downloads.

"Our criteria for selecting handset manufacturers - as well as other marketing and content partners - is quality, style, relevance, and a company culture that's able to adapt to new ideas quickly in order to help us deliver this new vision of mobile entertainment," said Don McGuire, chief marketing officer, Amp'd Mobile. "Kyocera has enjoyed great success designing for the youth market at an affordable price and we expect our target audience will be attracted to Jet's design and functionality over other products in the market."

"Amp'd Mobile's service offering is an ideal showcase for our first EV-DO handset," said Jim Kelly, executive vice president and chief operating officer at Kyocera Wireless Corp. "With the company's focus on compelling 3G content for the youth market, Jet's large display and sleek design will be the perfect platform for an entertainment-oriented service."

Amp'd Mobile's Jet will be in a dual-tone black with large external display and sliding form factor. One touch external buttons allow the phone to function in closed or open mode. Complete details on pricing and additional color availability will be announced closer to launch.

About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading supplier of innovative, feature-rich CDMA wireless devices and accessories for customers worldwide. Kyocera Wireless maintains an operating belief in the genius of simplicity and strives to make the wireless experience as simple and intuitive as humanly possible. The company is a wholly owned subsidiary of Kyocera International Inc., which acquired QUALCOMM Incorporated's CDMA consumer wireless phone business in February 2000. Based in San Diego, the company is ISO-14001 and ISO-9001 certified and has won city, state and federal awards for its environmentally friendly manufacturing and recycling practices. For more information, please visit www.kyocera-wireless.com.

Kyocera Corporation (NYSE: KYO), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, semiconductor packages, electronic components, cameras, laser printers, copiers, solar energy systems and industrial ceramics. During the year ended March 31, 2005, Kyocera Corporation's consolidated net sales totaled approximately US$11 billion (JP¥ 1,180,655 million) with net income of approximately US$429 million (JP¥ 45,908 million).

About Amp'd Mobile
Amp'd Mobile will be the first fully integrated MVNO for youth, young professionals and early adopters. By leveraging the power of 3G EV-DO, Amp'd will offer traditional services plus a completely fresh user interface and experience designed specifically for this market. With myriad options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to mobile entertainment and the wireless lifestyle. Targeted to launch later in 2005, more information can be found at www.ampdmobile.com.

 

© 2005 Kyocera Wireless Corp. Kyocera is a registered trademark of Kyocera Corporation. TransFlash is a trademark of SanDisk Corporation. BREW is a registered trademark of Qualcomm Inc. All other marks are properties of their respective owners.

 

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LPI Communications
Leasa Ireland/Melody Parrette
phone: 1-(310) 796-1936 or 1-(858)793-1079
e-mail: leasa@lpicommunications.com

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