News » 2003 » KYOCERA Wireless Corp. First to Combine BREW and Brilliant Color on Entry-level CDMA Handsets


KYOCERA Wireless Corp. First to Combine BREW and Brilliant Color on Entry-level CDMA Handsets

Kyocera's Affordable Phantom, Blade and Rave Series Handsets Now Offered with BREW Capabilities and Enhanced Color Displays

San Diego - APRIL 28, 2003 - Kyocera Wireless Corp., manufacturer of the world's first commercial BREW-enabled wireless phone, today announced plans to become the first manufacturer to offer entry-tier, affordable BREW-enabled CDMA phones with enhanced color displays that use software to emulate 16-bit, 65,000-color performance. Kyocera will offer versions of its Phantom, Blade and Rave Series phones that support BREW 2.0 to carriers who wish to extend their BREW-based content offerings to the mass-market segment of wireless customers.

Kyocera's Phantom, Blade, and Rave Series are three uniquely designed entry-tier phones with mix-and-match feature sets that enable carriers to create designs that fit their product portfolios. The new BREW-enabled versions of the phone are collectively known as Kyocera's KX400 Series. They complement Kyocera's previously announced KE400 Series, in which each of the three products is offered in grayscale and 4,000-color display models. A modular design also allows each to be ordered as single-mode digital PCS, dual-mode digital cellular or tri-mode with analog. Carriers will be able to select up to 1.5 MB of internal memory to store BREW applications. All three designs feature high-speed CDMA2000 1X and assisted-GPS (AGPS) position-location technology.

"We're addressing a clear need for feature-rich, affordable handsets that can bring the richness of BREW content to the mass-market audience," said Don McGuire, vice president of global marketing at Kyocera Wireless Corp. "Kyocera created the world's first commercial BREW-enabled wireless phone, the QCP 3035e, and this announcement marks another major milestone in bringing the power of BREW to the growing wireless marketplace."

Phantom, Blade and Rave join Kyocera's Slider and 3200 Series phones in Kyocera's 2003 BREW-enabled product line-up. Phantom and Rave can be user-customized with masks and faceplates, respectively, while Blade features an edgy design and an illuminated navigation "halo." Blade and Rave also incorporate an integrated LED flashlight. All feature contact cartoons, downloadable polyphonic ring tones, screen shades, and accessory carabiner-like clips. The BREW-enabled versions of the three phones will reach the market this summer.

Kyocera will demonstrate Phantom, Blade, Rave, and its entire line of BREW-enabled handsets at the BREW 2003 Developers Conference on April 28-30 at the Sheraton San Diego Hotel & Marina. For more information, please visit

About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a wholly owned subsidiary of Kyocera International Inc., which acquired QUALCOMM Incorporated's CDMA consumer wireless phone business in February 2000. Kyocera Wireless Corp. is a leading supplier of innovative, feature-rich CDMA handsets and accessories for customers worldwide. Based in San Diego, the company is ISO-14001 and ISO-9001 certified and has won city, state and federal awards for its environmentally friendly manufacturing and recycling practices. For more information, please visit

Kyocera Corporation, the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, semiconductor packages, electronic components, cameras, laser printers, copiers, solar energy systems and industrial ceramics. During the year ended March 31, 2002, Kyocera Corporation's consolidated net sales totaled US$7.78 billion (JP¥ 1,034,574 million) with net income of US$240.25 million (JP¥ 31,953 million).

2003 Kyocera Wireless Corp. Kyocera is a registered trademark of Kyocera Corporation. Phantom, Rave, and Blade are trademarks of Kyocera Wireless Corp. BREW is a trademark of QUALCOMM Incorporated. All other trademarks and product names are the property of their respective owners.

John Chier, Kyocera Wireless Corp.
phone 1-(858) 882-3543