News » 2003 » Kyocera Mita Chooses Seiter & Miller for Branding Campaign in North America


Kyocera Mita Chooses Seiter & Miller for Branding Campaign in North America

Seiter & Miller to perform creative development, strategic planning and media duties for the Kyocera Mita brand

Fairfield, New Jersey, January 22, 2003 -- Kyocera Mita, one of the world's leading document imaging companies, today announced that it has selected Seiter & Miller to be its agency of record to create and coordinate the company’s North American advertising program effective April 1, 2003. The multi-million dollar campaign will launch in early 2003 and utilize Kyocera Mita’s superior products and network/software solutions to target key market segments through the use of alternate and mainstream print, television and radio channels.

“Seiter & Miller has an impressive record that will help Kyocera Mita define and extend its brand, which in turn will add to the success of our dealer channel,” said Peter Hendrick, director, marketing communications at Kyocera Mita. “Seiter & Miller will help us develop and deploy the Kyocera Mita brand message by showcasing our award-winning digital imaging product line and our leading-edge Kyocera Mita developed software and third-party solutions.”

“We are very happy to be aligned with a company such as Kyocera Mita,” said Stephen Seiter, president of Seiter & Miller. “Kyocera Mita has terrific technology and product engineering. Now it’s up to us to differentiate Kyocera Mita in a very tough category. We realize that in a market such as Kyocera Mita’s, we need breakthrough thinking and creativity to become successful, and we’re up for that challenge.”

Kyocera Mita is dedicated to providing superior black and white, and color document imaging solutions for the business, pharmaceutical, education, government, retail and many other markets. The company’s product lines include network-ready digital copiers/printers, color copiers/printers, digital laser facsimiles, multi-functional, wide format imaging devices and a complete portfolio of wireless and document management software and network solutions.

Kyocera Mita is one of the world’s largest manufacturers and leading providers of computer-connectable peripherals, including network-ready digital copiers/printers, laser printers, color copiers/printers, digital laser facsimiles, multi-functional and wide format imaging solutions. Kyocera Mita is part of Kyocera Corporation, the world’s leading developer and manufacturer of advanced ceramics and associated products, including telecommunications equipment, semiconductor packages and electronic components. Kyocera Corporation’s consolidated net revenues totaled $9.0 billion during the year ended March 31, 2002. Kyocera Mita’s headquarters for the Americas are in Fairfield, New Jersey.

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Seiter & Miller is a New York-based advertising and interactive communications group. It nurtures an entrepreneurial atmosphere, with minimum layers. Seiter & Miller were founded in 1990, employ approximately 40 employees and have capitalized billings of $85 million. The Company is a member of the United Advertising Group with offices in Cologne, London, Paris, Turin, Vienna and Warsaw.