News

M Booth & Associates Brought Onboard by Kyocera Mita

Fairfield, New Jersey – October 7, 2002 - Kyocera Mita, one of the world's leading document imaging companies, today announced that its public relations agency of record will be M Booth & Associates, located in Manhattan, New York. M Booth & Associates will implement a nationwide public relations program focused on building Kyocera Mita’s brand, as well as supporting the company’s diverse document imaging solution portfolio and technologies.

“M Booth & Associates’ size, professionalism and overall strategic thinking were the reasons why they were chosen as our agency of record,” said Michael Pietrunti, vice president, marketing. “In this competitive environment, you need a public relations strategy which positions your company in the most effective way. We’re very excited about this partnership and we look forward to a productive and well executed plan.”

Kyocera Mita is dedicated to providing superior black and white, and color document imaging solutions for the business, pharmaceutical, education, government, retail and many other markets. The company’s product lines include network-ready digital copiers/printers, color copiers/printers, digital laser facsimiles, multi-functional and wide format imaging solutions.

Kyocera Mita joins the M Booth & Associates client list that includes American Express, Cap Gemini Ernst & Young, The Wharton School, Pfizer Pharmaceuticals, Trip.com, and Unilever.

ABOUT KYOCERA MITA
Kyocera Mita is one of the world’s largest manufacturers and leading providers of computer-connectable peripherals, including network-ready digital copiers/printers, laser printers, color copiers/printers, digital laser facsimiles, multi-functional and wide format imaging solutions. Kyocera Mita America, Inc. is headquartered in Fairfield, New Jersey with worldwide headquarters in Osaka, Japan and additional offices throughout North America and Latin America.

For more information, visit
http://www.kyoceramita.com

ABOUT M BOOTH & ASSOCIATES:
M Booth & Associates is a public relations agency whose specialty is creating demand for products and services. The agency understands how to build brands, having represented some of America's most respected corporations, institutions, business services, and consumer products companies. Headquartered in New York City, M Booth & Associates was founded in 1985. Today, with a staff numbering more than 40, M Booth has affiliate agencies in markets throughout North America, Europe and Asia. The agency has six practice areas: technology, corporate/business-to-business, consumer products, public issues, healthcare, and travel & lifestyle.

For more information, visit www.mbooth.com