News » 2004 » KYOCERA Wireless Brings the "Vivo ao Vivo" State-of-the-Art Multimedia Platform to Brazilians on the Kyocera Slider


KYOCERA Wireless Brings the "Vivo ao Vivo" State-of-the-Art Multimedia Platform to Brazilians on the Kyocera Slider

Kyocera Wireless' innovative Slider phone offers VIVO's multimedia technology, enabling next-generation services through icons on the screen

Rio de Janeiro -- (May 28, 2004) - Kyocera Wireless Corp., a leading global manufacturer of CDMA wireless phones, today announced that it is now the second company in Brazil to launch a mobile phone with the "Vivo ao Vivo" multimedia platform from VIVO, the largest mobile operator in South America. The Kyocera Slider SE44, now available through VIVO and its dealers, includes VIVO's exclusive graphic interface representing several voice and data services with icons on the phone's display, similar to those found on the "desktop" of a personal computer.

Icon navigation gives Slider users the ability to access VIVO's multimedia platforms that support the service with a single click on the assigned icon. Services included in "Vivo ao Vivo" include:

  • Vivo Downloads: for downloading games, ringers, videos, images, etc, directly to the phone;
  • Vivo Wap: connects the user to the Mobile Wideband Internet access provided by CDMA 1xRTT network, that allows data transmission up to 144 kbps;
  • Vivo Messaging: SMS, e-mails, and access to messenger and chat services;
  • Vivo Voice Portal: offers subscribers access to exclusive multimedia content, such as soccer goals of the season and news, among others;
  • Vivo Voice Mail, that allows users to access their messages with a single click.

"Through this partnership with VIVO, Kyocera Slider owners now have access to a wide variety of exclusive services in a quick and easy, user-friendly way," said Luiz Fernando Bayer Torres, Kyocera Wireless' regional sales manager to Brazil. "The diverse features available on Slider truly set the phone apart from others in the market, as does its interesting and innovative design."

"Kyocera presence in Vivo ao Vivo portfolio reinforces VIVO´s strategy to facilitate the access to the services we provide;" said Hilton Mendes, Director of Innovation, Terminals and Platform for VIVO.

Slider SE44 is a tri-mode digital cellular handset that incorporates assisted-GPS and CDMA2000 1X technology as well as analog functionality, and has TTY and TDD capabilities for the hearing impaired. The phone comes standard with BREW™ 2.0 capabilities, allowing for easy download of games, ringers, contacts and much more (subject to service provider availability). Predictive text-input software provides rapid text entry in Spanish, Portuguese and English and the SE44 sustains up to four hours of talk and up to 100 hours of standby time on a standard lithium ion battery. Productivity tools include a scheduler, calculator, alarm clock and stopwatch.

Slider is already available at VIVO's dealers for R$1.299,00.

About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading supplier of innovative, feature-rich CDMA wireless devices and accessories for customers worldwide. Kyocera Wireless maintains an operating belief in the genius of simplicity and strives to make the wireless experience as simple and intuitive as humanly possible. The company is a wholly owned subsidiary of Kyocera International Inc., which acquired QUALCOMM Incorporated's CDMA consumer wireless phone business in February 2000. Based in San Diego, the company is ISO-14001 and ISO-9001 certified and has won city, state and federal awards for its environmentally friendly manufacturing and recycling practices. For more information, please visit

Kyocera Corporation, the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, semiconductor packages, electronic components, cameras, laser printers, copiers, solar energy systems and industrial ceramics. During the year ended March 31, 2004, Kyocera Corporation's consolidated net sales totaled approximately US$11 billion (JP¥ 1,140,814 million) with net income of approximately US$655 million (JP¥ 68,086 million).

About VIVO
VIVO is a company controlled by the groups Portugal Telecom and Telefónica Móviles. It is the largest wireless carrier in the South Hemisphere with more than 22 million customers in 19 Brazilian states and the Federal District, where it operates. CDMA is Vivo's technology of choice, which is the base of the world's 3G wireless system, according to ITU- International Telecommunication Union. For more information visit

© 2004 Kyocera Wireless Corp. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. Slider is a trademark of Kyocera Wireless Corp. BREW is a trademark of QUALCOMM, Incorporated. All other trademarks and product names are the property of their respective owners.


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