News » 2005 » KYOCERA Mita America Appoints Peter Hendrick Vice President of Marketing, Dan Butler Named Associate Director of Marketing Communications


KYOCERA Mita America Appoints Peter Hendrick Vice President of Marketing, Dan Butler Named Associate Director of Marketing Communications

Fairfield, NJ –November 1, 2005 - Kyocera Mita America, one of the world’s leading document imaging companies, today announced that Peter Hendrick, currently director of marketing communications, has been appointed vice president of marketing. Dan Butler, now serving as marketing communications manager, will become associate director of marketing communications. Hendrick and Butler will assume their new roles on November 1, 2005.

“Peter’s strong leadership skills combined with his high management acumen position him as an integral part of the Kyocera Mita America management team,” said Mike Pietrunti, president and chief operating officer, Kyocera Mita America. “Peter has implemented a series of strategic initiatives that have both clarified our brand and strengthened our reputation in the eyes of our customers and our business partners. In three short years, Peter has developed our powerful People Friendly brand strategy and has created a number of advertising and public relations campaigns that have helped raise our brand visibility to unprecedented heights. Kyocera is fortunate to have an executive of Peter’s caliber to help us build on the momentum we’ve generated.”

Prior to joining Kyocera, Hendrick served as the director of corporate brand marketing and communications at Sharp Electronics Corp., where among other achievements he directly led Sharp’s successful corporate re-branding initiative in the United States. Before Sharp, Mr. Hendrick was vice president of corporate marketing for Cairns, Inc., a fire service technology company, selling through an independent dealer channel. He began his career in a series of retail buyer and managerial positions at R.H. Macy and Company in New York City. Mr. Hendrick has more than 25 years experience in corporate and product marketing, marketing communications, channel development and retail operations.

Dan Butler has worked closely with Mr. Hendrick in the revitalization of the Kyocera brand. As manager of public relations, he made numerous contributions to Kyocera, including helping to rebuild the company’s media relations and message develop strategy while achieving a breakthrough in its ability to get Kyocera printers tested and evaluated by industry-leading IT publications. In 2004 Mr. Butler was promoted to manager of marketing communications, during which time he participated in the development of Kyocera’s brand initiative, as well as bringing a strong focus on ensuring alignment in all deliverables that reach channel partners and end-user customers. His communications experience spans more than 10 years with various industries, including manufacturing, transportation and telecommunications. Butler received his Bachelor of Arts in Communications from New Jersey’s Seton Hall University.

“The leadership investments and overall resources we’re placing into marketing and marketing communications is what will continue to set us apart and make us a more valuable partner to our dealer channel, business partners and end-users now and in the future,” said Pietrunti. “Dan’s impressive record of accomplishments and experience in marketing as well as business development will only strengthen Kyocera.”

About KYOCERA Mita America, Inc.
Kyocera Mita America, Inc. (, headquartered in Fairfield, N.J., is a leading provider of computer-connectable peripherals, including network-ready digital copiers/printers, laser printers, color copiers/printers, digital laser facsimiles, and multifunctional and wide format imaging solutions. Kyocera Mita America is a group company of Kyocera Corporation, the world’s leading developer and manufacturer of advanced ceramics and associated products, including telecommunications equipment, semiconductor packages and electronic components. Kyocera Mita America, the only document solutions company with third-party certified sales data, has earned numerous honors for its products’ high performance, reliability and cost efficiency. In 2005 alone, Kyocera Mita America earned the Industry Analyst award for the most reliable copiers and multifunctional printers (MFPs), BERTL’s Best Award for the most cost-efficient digital imaging product line, and BERTL’s Best Award in the category of Best Workflow Management Application for KYOcapture. Kyocera Corporation’s consolidated net revenues totaled $11 billion during the year ending on March 31, 2005.