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KYOCERA Mita America Earns BERTL Readers' Choice End User Platinum Award

Worldwide survey of end users showcases KYOCERA leadership in “low running costs”

Fairfield, New Jersey, January 18, 2006 -- Kyocera Mita America, one of the world's leading document imaging companies, today announced it has received the 2005 BERTL Readers’ Choice End User Platinum Award in the category of Running Costs. The award is the result of a worldwide survey conducted by BERTL to determine how end users view the overall running costs of printer and copier manufacturers.

“The issue of running costs is critical for end-users,” said Roberto Baez, senior vice president, client relations, BERTL. “By implementing a lower running cost device, a company can save thousands of dollars over the course of a contract. BERTL continues to be impressed with Kyocera’s ability to develop high performance, reliable products that consistently offer the industry’s lowest total cost of ownership.”

By incorporating long-life consumables with a lower total cost per print, Kyocera products maintain high productivity levels and exceptional image quality. Kyocera’s cartridge-free ECOSYS® printer technology, which virtually eliminates the need to replace the print drum and other cartridge components, which is typically performed many times over the life of a conventional printer. This not only cuts down on the amount of waste, but also reduces toner replacement costs by two thirds compared to other printers. With an industry-leading lowest total cost of ownership, Kyocera products are an affordable solution to any organization’s needs.

BERTL’s worldwide survey received 2,107 responses from enterprise buyers and technical professionals in 56 countries responsible for managing for than 195,000 devices. Readers were polled to determine how they viewed each manufacturer’s overall running cost.

“Customers are too often swayed by initial acquisition costs, without realizing the tremendous savings they can earn by focusing instead on the lifetime cost associated with owning office equipment,” said Peter Hendrick, vice president of marketing, Kyocera Mita America. “This award confirms our commitment to creating products that minimize costs over the lifespan of that product.”

About BERTL
BERTL® is the premier source for objective, independent product-evaluation reports and comparative analyses on digital imaging devices and software. BERTL’s evaluation reports, customer satisfaction research, awards and product ratings are undertaken entirely at BERTL’s expense for the benefit of its international subscriber base. At all times, BERTL’s primary focus is the end user. BERTL publishes the world’s largest library of evaluation reports on copiers, printers, MFPs, fax and color and production devices. The reports are available in a range of specialized subscription services: Color at Work®, LabCheck®, ITchat® and Imaging at Work®. Also available is the DataCheck® service, a database of over 4,000 products covering all major manufacturers. To learn more about BERTL, visit www.BERTL.com or telephone 1.732.761.2311.

About Kyocera Mita America, Inc.
Kyocera Mita America, Inc. (www.kyoceramita.com/us), headquartered in Fairfield, N.J., is a leading provider of computer-connectable peripherals, including network-ready digital copiers/printers, laser printers, color copiers/printers, digital laser facsimiles, and multifunctional and wide format imaging solutions. Kyocera Mita America is a group company of Kyocera Corporation, the world’s leading developer and manufacturer of advanced ceramics and associated products, including telecommunications equipment, semiconductor packages and electronic components. Kyocera Mita America, the only document solutions company with third-party certified sales data, has earned numerous honors for its products’ high performance, reliability and cost efficiency. Kyocera Corporation’s consolidated net revenues totaled $11 billion during the year ending on March 31, 2005.

Kyocera Mita America: Awards and Recognition
Kyocera has earned numerous honors and distinctions for its products’ high performance, reliability and cost efficiency along with superior customer service. Kyocera was named “#1 Copier/Multifunctional Product in Overall Customer Satisfaction Among Business Users” by J.D. Power and Associates in their 2005 Copier Customer Satisfaction Study.SM 2 In additional, Buyers Laboratory Inc. awarded both a Fall “Pick of the Year” Award and “Highly Recommended” distinction to the KM-1820, KM-6030, and KM-8030. Kyocera printers and copiers/multifunctional products (MFPs) have also been recognized by Industry Analysts for outstanding reliability. Kyocera has also been honored with a BERTL’s Best Award for the most cost-efficient digital imaging product line as well as a 4-star “Highly Recommended” Award for the KM-8030.