News » 2006 » Virgin Mobile USA Debuts a Pearl of a Phone: Oystr by KYOCERA Wireless


Virgin Mobile USA Debuts a Pearl of a Phone: Oystr by KYOCERA Wireless

Pearly White Handset with Clamshell Design Offers Customers a Host of Smart Wireless Features in One Simple Design

WARREN, N.J. and SAN DIEGO, CA -- (July 26, 2006) -- Virgin Mobile USA is flashing its pearly whites this summer as it debuts its brand new metallic ivory handset called Oystr, by Kyocera Wireless. The newest clamshell available from the nation's top wireless provider to the youth market will hit retailers this week.

Oystr - appropriately named for its lustrous white color and clamshell form factor - offers customers such essentials as an internal color display, two-way speaker phone, text messaging, and customized Virgin Mobile hardware. Simple in design yet well-equipped, Oystr also includes Web browsing and access to Virgin Mobile content, such as pre-loaded wallpapers, screensavers, and Superphonic (a.k.a., real-music) Ringtones. Weighing just over 3 ounces, Oystr offers users up to 220 minutes of battery talk time and up to 200 hours of battery standby.

"Oystr is sleek and simple with great functionality," said Howard Handler, chief marketing officer for Virgin Mobile USA. "And coming in at a really affordable price point, it's another good example of the breadth of Virgin Mobile's handset line."

"For teens, a mobile phone is as much a part of their unique style as running shoes or sunglasses," said Tom Maguire, vice president of global marketing at Kyocera Wireless Corp. "Oystr's unique look and feature set will appeal not only to the youth market Virgin Mobile targets, but also to parents who want a sensible, affordable pre-paid phone for their kids."

Oystr by Kyocera Wireless will be available beginning July 26, 2006 at over 25,000 retail locations nationwide, including, Best Buy, RadioShack, Rite Aid, Sprint Stores, Target, and select Follett Campus bookstores. It is amongst the finest of Virgin Mobile's Pay as You Go Phones.  The handset will retail for $29.99 and Virgin Mobile USA will also offer a full suite of Genuine Accessories by Kyocera" to support the phone. Information on these accessories is available at or

About Virgin Mobile USA, LLC:
Launched nationally in July of 2002, Virgin Mobile USA, LLC is the nation's first wireless network created for and defined by youth. Virgin Mobile is a joint venture between Sir Richard Branson's Virgin Group and Sprint Nextel, which operates one of the largest 100-percent digital, nationwide PCS wireless networks in the United States. The country's first mobile virtual network operator (MVNO), Virgin Mobile's four million customers have access to a service portfolio that includes multiple voice pricing options, a full range of handsets and a broad array of messaging, music and mobile content offerings - without long-term contracts. In addition, J.D. Power and Associates has recognized Virgin Mobile for providing "An Outstanding Customer Service Experience" under its Certified Call Center Program.SM

Virgin Mobile phones are available at more than 25,000 locations nationwide with Top-Up cards available at more than 100,000 locations nationwide. Virgin Mobile products can also be purchased online at or by calling 888-322-1122.

About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading supplier of innovative, feature-rich CDMA wireless devices and accessories for customers worldwide. Kyocera Wireless maintains an operating belief in the genius of simplicity and strives to make the wireless experience as simple and intuitive as humanly possible. The company is a wholly owned subsidiary of Kyocera International Inc., which acquired QUALCOMM Incorporated's CDMA consumer wireless phone business in February 2000. Based in San Diego, the company is ISO-14001 and ISO-9001 certified and has won city, state and federal awards for its environmentally friendly manufacturing and recycling practices. For more information, please visit

Kyocera Corporation (NYSE: KYO), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, semiconductor packages, electronic components, cameras, laser printers, copiers, solar energy systems and industrial ceramics. During the year ended March 31, 2006, Kyocera Corporation's consolidated net sales totaled approximately US$10 billion (JP¥ 1,181,489 million) with net income of approximately US$596 million (JP¥ 69,696 million).


© 2006 Kyocera Wireless Corp. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. Genuine Accessories by Kyocera is a trademark of Kyocera Wireless Corp. All other marks are property of their respective owners.


For more information, contact:

Kyocera Wireless Corp.
Brad Shewmake
phone: 1-858-882-2028
Virgin Mobile USA
Jayne Wallace
phone: 1-908-607-4014
CooperKatz & Co. for Virgin Mobile USA
Melissa Connerton
phone: 1-212-455-8001