News » 2006 » MetroPCS Brings the Convenience and Fun of QWERTY Text Messaging to its Customers with the KYOCERA Strobe


MetroPCS Brings the Convenience and Fun of QWERTY Text Messaging to its Customers with the KYOCERA Strobe

Stylish, unique phone opens to reveal internal display and full keypad for fast and easy text messaging

DALLAS, TX and SAN DIEGO, CA -- (September 11, 2006) -- MetroPCS Communications, Inc., a wireless service provider that allows customers to "pay by the month, not by the minute," and Kyocera Wireless, a leading global manufacturer of CDMA wireless phones and devices, announced today the immediate availability of the Kyocera Strobe wireless handset for MetroPCS customers. Strobe features a curved, stylish candy-bar design that opens lengthwise to reveal a second color display and full QWERTY keyboard inside, making it ideal for text messaging and email.*

From the outside, Strobe's unique hourglass figure and loop antenna set it apart. A quick flip of a thumb reveals the QWERTY keypad and larger color screen for optimal viewing of games, photos and much more. This unique feature allows users to alternate between the open and closed modes as many times as they like during a session without disrupting the phone's basic functionality. Voice-heavy users will enjoy the untethered freedom of Bluetooth® wireless technology, while shutterbugs won't miss a shot using Strobe's VGA camera with flash, dedicated camera button and digital zoom.

"Messaging-focused phones have become all the rage, as texting continues to grow as a preferred means of quick communication," said Roger Linquist, CEO/President of MetroPCS. "Strobe comes in at both a smaller size and an attractive price point than other texting devices on the market, making it a perfect choice for our customers."

Strobe includes a WAP 2.0 browser*, built-in polyphonic ringtones, screen savers, and caller alerts. Convenience features include a contact directory and voice-activated dialing. Productivity tools include scheduler, calculator, alarm clock, stopwatch, tip calculator, countdown timer and voice memos. Strobe is also @metro-enabled to support downloading games, ringtones and much more to further personalize the handset.*

"Teens are much more open when texting and willing to be more outgoing with flirting or talking smack," said Tom Maguire, vice president of global marketing at Kyocera Wireless Corp. "Strobe's QWERTY keypad and unique look makes it the perfect phone for socializing, whether in writing, voice, or pictures."

The Kyocera Strobe measures 4.24 in x 2.05 in x .95 in (108 mm x 52 mm x 24 mm) and weighs 4.0 oz (115 grams). It has up to 3 hours of talk time, and up to 150 hours of standby time. A complete line of Genuine Accessories by Kyocera™ is also available for Strobe, including Quick Straps that are perfect for tethering the phone to a backpack or belt loop.

Strobe is available now at all MetroPCS retail locations. More information about Strobe can be found at

About MetroPCS, Inc.:
Dallas-based MetroPCS Communications, Inc. is a provider of wireless communications services. Through its subsidiaries, privately owned MetroPCS, Inc. holds 25 PCS licenses in the greater Dallas, Detroit, Miami, Tampa, Atlanta, San Francisco and Sacramento metropolitan areas. MetroPCS and its subsidiaries offer customers flat rate plans with unlimited anytime local and long distance minutes with no contract. MetroPCS is among the first wireless operators to deploy an all-digital network based on third generation infrastructure and handsets. For more information, visit the MetroPCS web site at

About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading supplier of innovative, feature-rich CDMA wireless devices and accessories for customers worldwide. Kyocera Wireless maintains an operating belief in the genius of simplicity and strives to make the wireless experience as simple and intuitive as humanly possible. The company is a wholly owned subsidiary of Kyocera International Inc., which acquired QUALCOMM Incorporated's CDMA consumer wireless phone business in February 2000. Based in San Diego, the company is ISO-14001 and ISO-9001 certified and has won city, state and federal awards for its environmentally friendly manufacturing and recycling practices. For more information, please visit

Kyocera Corporation (NYSE: KYO), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, semiconductor packages, electronic components, cameras, laser printers, copiers, solar energy systems and industrial ceramics. During the year ended March 31, 2006, Kyocera Corporation's consolidated net sales totaled approximately US$10 billion (JP¥ 1,181,489 million) with net income of approximately US$596 million (JP¥ 69,696 million).

* May be subject to additional charges


© 2006 Kyocera Wireless Corp. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. Genuine Accessories by Kyocera is a trademark of Kyocera Wireless Corp. The Bluetooth word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Kyocera Wireless Corp. is under license. BREW is a registered trademark of Qualcomm, Inc. All other marks are properties of their respective owners.


For more information, contact:

Kyocera Wireless Corp.
John Chier
phone: 1-858-882-3543
MetroPCS, Inc.
Diane McKenna
phone: 1-214-265-2595