News » 2007 » KYOCERA Wireless and Puretracks Announce Collaboration to Bring "White Label" Music Service to Mobile Phones


KYOCERA Wireless and Puretracks Announce Collaboration to Bring "White Label" Music Service to Mobile Phones

New music download and streaming solution for carriers without their own wireless music stores

San Diego, CA -- (June 20, 2007) -- At the BREW Developers Conference today, Kyocera Wireless, a leading global manufacturer of CDMA wireless phones and devices, and Puretracks announced a formal collaboration to bring Puretracks's digital music store to Kyocera mobile phones, enabling wireless operators without their own music services to offer this service to customers without having to worry about digital rights management (DRM) issues. The solution will allow smaller, regional carriers to take advantage of increased revenues from digital music sales without having to invest in their own wireless services. As a "white label" digital music services provider, Puretracks's solution allows operators to customize and brand the solution as they see fit, allowing their customers to enjoy a richer multimedia experience without having to abandon their preferred carriers.

"Combining the Puretracks back-end with the intuitive, user-friendly music players on Kyocera's phones will help carriers of any size delight their customers while adding a potentially huge revenue stream," said Dave Carey, vice president of strategic planning at Kyocera Wireless Corp. "Creating an online music store traditionally required a heavy investment of time and resources by the carrier, but Puretracks's 'white label' solution eliminates that burden without sacrificing control or branding."

Puretracks is a leading North American digital music solutions provider with over 2.5 million songs licensed from major record companies and leading independent labels from around the world (in WMA, AAC and MP3 formats), with additional tracks added on a weekly basis. Puretracks offers both online and wireless white-label full-track music download solutions for digital music downloads, including files with or without digital rights management.

"Interoperability and portability are everything -- subscribers want access to their music whenever and wherever they are, and there's no better way to deliver on that promise today than the mobile phone," said Alistair Mitchell, president and CEO, Puretracks Inc. "Together with Puretracks, Kyocera Wireless is blazing a trail by giving its customers choice and ultimate flexibility to offer music any time, anywhere in both DRM and Non-DRM formats under their own brands to their subscribers."

Kyocera Wireless expects to begin shipping phones embedded with Puretracks's digital music store in 2008. For more information, please visit or


About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading supplier of innovative, feature-rich CDMA wireless devices and accessories for customers worldwide. The company is a wholly owned subsidiary of Kyocera International Inc., which acquired QUALCOMM Incorporated's CDMA consumer wireless phone business in February 2000. Based in San Diego, Kyocera Wireless leverages Japan's history of creating advanced consumer technologies around humanism and respect for the environment and blending them with a Western entrepreneurialism and style, resulting in a unique design language and a natural, user-friendly interface. For more information, please visit

Kyocera Corporation (NYSE: KYO), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, semiconductor packages, electronic components, laser printers, copiers, solar energy systems and industrial ceramics. During the year ended March 31, 2007, Kyocera Corporation's consolidated net sales totaled approximately US$10.8 billion (JP¥1,283,897 million) with net income of approximately US$895 million (JP¥106,504 million).

About Puretracks
Puretracks is a leading North American digital music service provider. Puretracks builds and operates branded digital music stores for Internet service providers, handset manufactures, carriers, major retailers, broadcasters, music labels and consumer brands in the U.S. and Canada. Puretracks is licensed to provide over 2.5 million songs from major record companies and leading independent labels from around the world.

Please visit the Puretracks online catalogue at

© 2007 Kyocera Wireless Corp. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. All other product or service names mentioned herein are the trademarks or service marks of their respective owners.


For more information, contact:

Kyocera Wireless Corp.
John Chier
phone: 1-858-882-3543
Puretracks Inc.
Ken Ormsby
phone: 1-416-367-7297