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Virgin Mobile USA on a Roll With Newest Handset: MARBL by KYOCERA Wireless
MARBL Offers Host of Fun Wireless Features in Sleek Clamshell Design
Warren, NJ & San Diego, CA -- (April 03, 2007) -- Virgin Mobile USA is on a roll with yet another "must-have" handset for its style-savvy yet value-conscious youthful customer base this April. Sleek and stylish with two-toned black-on-black accents, MARBL by Kyocera Wireless packs a range of great features into a slim clamshell design with structured lines and rounded keys for easy texting.
Available at leading retailers nationwide and online at www.virginmobileusa.com, MARBL offers all of the essentials including a bright color display, internal antenna, text messaging capabilities, room for hundreds of contacts and a two-way speakerphone. Intuitive in design and low in price at $29.99, MARBL joins such popular Virgin Mobile handsets as the Switch_Back and Slice with Web browsing, access to search and social networking sites, and relevant, entertaining mobile content including pre-loaded wallpapers, Superphonic ringtones and fast-paced games.
"Our research among 15 to 34-year-olds shows that 68% currently have a clamshell or 'flip' phone, and that a majority expect their next phone to be that style as well," said Howard Handler, chief marketing officer for Virgin Mobile USA. "The same is true of Virgin Mobile's own 4.6 million customers, and MARBL gives them everything they need at an affordable price."
"A mobile phone is as much about functionality as it is about style, and the user-friendly aspect of our Oystr phone has proven tremendously popular," said Tom Maguire, vice president of global marketing and product planning at Kyocera Wireless Corp. "MARBL kicks that same sensible functionality up a notch with a slimmer, more modern look that is sure to win many fans among both new and existing Virgin Mobile customers." A recent report from NPD Group indicates that having a flip-phone form factor is the most important in buying a new cell phone. [The NPD Group/Mobile Phone Track - 12/06]
Weighing less than 3 ounces and measuring .8 inches thin, MARBL by Kyocera Wireless is available now at Virgin Mobile's more than 35,000 retail locations nationwide, including Best Buy, Circuit City, Kmart, RadioShack, Target, Wal-Mart, Amazon.com and Virgin Mobile's own Web site, www.virginmobileusa.com. The company will also offer a full suite of Genuine Accessories by Kyocera™ to support the phone, such as hands-free headsets.
About Virgin Mobile USA, LLC
The nation's leading wireless youth network, Virgin Mobile USA provides more than 4.6 million customers with the most flexibility and choice in wireless products and services without long-term contracts. Voice pricing plans range from monthly options with unlimited nights and weekends to by-the-minute offers, allowing consumers to adjust how and what they pay according to their needs. Virgin Mobile USA operates on the Nationwide Sprint PCS Network, and is a joint venture between Sir Richard Branson's Virgin Group and Sprint Nextel. J.D. Power and Associates has ranked Virgin Mobile highest in customer satisfaction among wireless prepaid services, and its own customers report a 94% satisfaction rate. Proud of its charitable and environmental programs, Virgin Mobile donates 5% of profits from downloadable content to The RE*Generation, its pro-social initiative to help millions of at-risk and homeless teens; and provides postage-paid return envelopes in every new package for customers to recycle old phones.
About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading supplier of innovative, feature-rich CDMA wireless devices and accessories for customers worldwide. Kyocera Wireless maintains an operating belief in the genius of simplicity and strives to make the wireless experience as simple and intuitive as humanly possible. The company is a wholly owned subsidiary of Kyocera International Inc., which acquired QUALCOMM Incorporated's CDMA consumer wireless phone business in February 2000. Based in San Diego, the company is ISO-14001 and ISO-9001 certified and has won city, state and federal awards for its environmentally friendly manufacturing and recycling practices. For more information, please visit www.kyocera-wireless.com.
Kyocera Corporation (NYSE: KYO), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, semiconductor packages, electronic components, cameras, laser printers, copiers, solar energy systems and industrial ceramics. During the year ended March 31, 2006, Kyocera Corporation's consolidated net sales totaled approximately 10 billion US dollars (1,181,489 million yen) with net income of approximately 596 million US dollars (69,696 million yen).
© 2007 Kyocera Wireless Corp. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. Genuine Accessories by Kyocera is a trademark of Kyocera Wireless Corp. All other marks are property of their respective owners.
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