News » 2006 » KYOCERA Targets the Mexican Market With the Release of a New Line of Products


KYOCERA Targets the Mexican Market With the Release of a New Line of Products

Hi-tech equipment and a wide range of designs to suit all market needs are the highlights of KYOCERA's five new phones and its unique Mobile Router for EV-DO cards

Mexico (October 30, 2006) -- Kyocera Wireless Corp., a leading global manufacturer of CDMA wireless phones and devices, has announced today its strong trust in the growth and demand of the Mexican market and will therefore launch six CDMA-based devices in the last two months of this year.

Kyocera is sealing its commitment to consumers by launching five new phones and its KR1 Mobile Router for EV-DO cards to the Mexican market. In addition to the K323, K122 and K612 phones, the new release includes the Slider Jet™ and Slider Ice, Kyocera's first mobile phones with CDMA2000® 1x EV-DO capability for a high-speed Internet connection. (For more detailed information about the Mobile Router and the EV-DO equipment, please refer to the corresponding release)

K323, K122 and Strobe K612 phones
Kyocera models have been designed and manufactured to satisfy the needs of the current market: they all share the functionality and easy handling typical of Kyocera as well as technological innovation and convergence, its seal of quality.

"We consider it a privilege to provide the Mexican market with this array of high quality equipment, designed with the users' needs in mind and strategically created to make their lives more productive and accessible in today's technological world," stated Renata de la Vega, Kyocera Wireless' Regional Manager in Mexico.

Its compact design incorporates an advanced feature-rich camera and Bluetooth wireless technology for hands-free communication

With a provocative and delicate compact design, Kyocera's K323 model is a sophisticated phone with a smooth soft-feel finish for an absolutely avant-garde experience. In addition to its innovative Bluetooth® wireless technology, the model provides a fun camera with several functions: multi-shot adjustment, automatic focus and programming, among other features.

The attractive K323 offers an external display with caller ID, an internal antenna and dedicated side buttons. Inside the clamshell are a large and vivid color display and an easy-to-use keypad with direct access to volume control.

The new phone stands out for its magnificent combination of features, namely the possibility of changing the screensaver configuration, caller alerts and both MP3 and MIDI ringtones. This model is also capable of sending SMS/EMS, MMS and instant messages.

Depending on the services available from each carrier, K323 also provides Web and e-mail access, a mobile WAP 2.0 browser, CDMA2000 1x and AGPS/E911, as well as the TTY/TDD capability for improved sound.

Finally, several optional accessories are available for the K323 phone, including a vehicle power charger, spare batteries, travel charger and Premium cases, in addition to Bluetooth accessories: a wireless headset or portable hands-free kit, among others.

K122 model
A CDMA phone intended to compete in the low-cost market without affecting its design or functionality.

Kyocera introduces the K122 phone to the Mexican market, a model conceived to be practical, stylish and yet economical. The K122 is designed as a slim bar with an internal antenna, long-life battery and a wide variety of color filters for the display. It operates at 800MHz with CDMA2000 1xRTT technology and includes SMS text messaging capability.

This affordable model integrates productive tools such as an extensive directory, agenda, alarm and vibrator alert. The unit also comes with built-in games and tones.

Strobe K612
An ideal phone for messaging and interactive communications due to its original ergonomic design with a horizontal keypad, Bluetooth wireless technology and a VGA camera.

Thoroughly attractive, the Strobe K612 stands out for its functionality and unique design. This model consists of a dual-color display and standard numeric keypad, with a curved and fun design in line with present technological developments. The back of the phone features a VGA camera with a built-in flash.

There are more surprises in store for Strobe K612 users inside the device. As the equipment is being opened from the right side, a second complete horizontal QWERTY keypad with a color display is revealed, ideal for viewing pictures and games. The keypad is designed to support e-mail, chatting, MMS and EMS/SMS. Its ergonomic design facilitates text input and speeds up communication and technological interaction.

The phone's resemblance to an hourglass coupled with its antenna design gives it a unique appearance. The equipment may alternatively be used open or closed as many times as the user wants without interrupting its functions.

Among other features, Strobe K612 is equipped with a speakerphone and supports both Bluetooth wireless technology and WAP 2.0 browser. The VGA camera capabilities include flash, five-step digital zoom, multi-shot and resolution adjustment, white balance and funny frames.

The JAVA™ application enables the user to download games, ringtones, contacts and other features; the phone also consists of built-in polyphonic ringtones, screensavers and caller alerts. Among its practical functions it includes: contact directory, voice-activated dialing, agenda, calculator, alarm clock, countdown timer, tip calculator and voice memos.

"The K612 model is in line with the new telephony trend to gear the equipment towards messaging in view of the increasing popularity of IM and text messages," observed Renata de la Vega.

There are a number of optional accessories available for the K612 for the user to buy, such as a vehicle charger, spare batteries and portable hands-free kit, among others.

In summary, with this array of products, Kyocera arrives at the last two months of the year 2006 with absolute confidence in the strong growth of the mobile phone market in Mexico and the certainty that the quality, technology and innovation of its products meets the needs of all kinds of users.

The K323, K122 and K612 will be available in Mexico beginning in November. The Slider Jet and Slider Ice equipment with EV-DO from the KX18 series will also be launched at that time.

About Kyocera Wireless Corp.
Kyocera Wireless Corp. is one of the leading suppliers of innovative mobile accessories and devices with CDMA technology for consumers all over the world. Kyocera Wireless adheres to the company's belief in the beauty of simplicity and works to make the wireless experience as simple and intuitive as humanly possible. The company is exclusively owned by Kyocera International Inc., which acquired the CDMA mobile phone business from QUALCOMM® Inc. in February, 2000. Located in San Diego, California, the company is ISO-14001 and ISO-9001 certified and has won many local, state, and federal awards for its innovative, environmentally-friendly manufacturing and recycling practices. The company began selling products in Latin America in 2001. For further information, please visit

Kyocera Corporation (NYSE: KYO), the parent company and worldwide head office of Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By combining these manufactured materials with metals and plastics through engineering, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunication equipment, semiconductor packages, electronic components, cameras, laser printers, copying machines, mobile phones, solar energy systems, and industrial ceramics. For the year ending March 31st, 2006, Kyocera Corporation's consolidated net sales totaled approximately 10 billion US dollars (1,181,489 million yen) with a net profit of approximately 596 million US dollars (69,696 million yen).


© Kyocera Wireless Corp. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. Slider Jet and Slider Ice are trademarks of Kyocera Wireless Corp. The Bluetooth word mark is owned by the Bluetooth SIG, Inc. and any use of such marks by Kyocera Wireless Corp. is under license. CDMA2000 is a registered trademark of TIA USA. Java is a trademark of Sun Microsystems, Inc. All the other marks are held by their respective owners.


For more information, contact:

Kyocera Wireless Corp.
Alison Klapper León
phone: 1-305-351-0268
Martec Porter Novelli
Saraí Jiménez
phone: 55 5010-3200 ext. 3246