KYOCERA Mita America Names Ruder Finn Agency of Record
Fairfield, New Jersey, December 18, 2006, - Kyocera Mita America, Inc., one of the world's leading document solutions companies announced today that it has retained Ruder Finn, Inc., a leading global communications firm, as its PR agency of record (AOR).
Kyocera Mita America offers an award-winning line of document imaging solutions, including network-ready digital MFPs/printers, laser printers, color MFPs/printers, digital laser facsimiles, wide format imaging products and a portfolio of Kyocera-developed and third party software and network solutions.
"Ruder Finn's direct approach to PR coupled with strategic thinking on how to raise the bar with respect to our PR initiatives, are very much in line with our external communications objectives," said Peter Hendrick, vice president, marketing at Kyocera Mita America. " Our goal is to increase visibility among IT decision makers across our key markets, and Ruder Finn provided the right mix of experience and innovative thinking to help communicate the business value delivered by our technology."
The account team, led by Alicia Young, executive vice president and director of Ruder Finn's Corporate Technology Practice, will be tasked to expand Kyocera Mita's favorable technology heritage by incorporating an integrated, issues-driven communications platform, combining programs for media and industry analyst relations, product launches, vertical market awareness campaigns.
Kyocera Mita America's continued success will be fueled by its focus on the evolving workplace, and in making jobs easier through a high-performance product line and one of the industry?s lowest total costs of ownership (TCO) models.
"We're pleased to partner with Kyocera Mita America to elevate their market presence in both the document management solutions space and among key target verticals," said Richard Funess, president, Americas, Ruder Finn. "By harnessing both internal and external communications assets, we will link industry solution trends with Kyocera Mita America?s broad suite of innovative solutions and 'people-friendly' message to further advance reputation and awareness."
About Ruder Finn
Ruder Finn has been a leading communications, counseling and services Agency for more than 50 years. The company maintains offices in New York, Chicago, Los Angeles, San Francisco, Washington, London, Paris, Jerusalem, Beijing, Hong Kong, Shanghai, Singapore and Sydney, as well as affiliates in other major markets throughout the US and abroad. The Agency services the global and local communications needs of more than 250 corporations and nonprofit organizations.
About Kyocera Mita America, Inc.
Kyocera Mita America, Inc. (www.kyoceramita.com/us), headquartered in Fairfield, N.J., is a leading provider of computer-connectable peripherals, including network-ready digital copiers/printers, laser printers, color copiers/printers, digital laser facsimiles, and wide format imaging solutions. Kyocera Mita America is a group company of Kyocera Corporation, the world?s leading developer and manufacturer of advanced ceramics and associated products, including telecommunications equipment, semiconductor packages and electronic components. Kyocera Mita America, the first document solutions company with third-party certified sales data, has earned numerous honors for its products? high performance, reliability and cost efficiency. Kyocera Corporation?s consolidated net revenues totaled $10 billion during the year ending on March 31, 2006.