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KYOCERA Mita America Receives Best in Category Honors from Forbes Magazine Advertising Study

According to Reader Surveys, KYOCERA Mita America’s ‘Power Of Printing’ Advertisement Ranked Among the Top 10 Branding Campaigns

FAIRFIELD, N.J., January 8, 2008 — Kyocera Mita America, Inc., one of the world's leading document solutions companies, announced today that its ‘Power of Printing’ advertisement, which was featured in the June 18, 2007 issue of Forbes magazine, received a “Best in Category” award for the Computers, Hardware/Peripherals category. In addition, of all advertisers in the issue, Kyocera’s creative ranked among the top 10 branding campaigns.

Forbes magazine’s Strategic Research Group recognized Kyocera Mita America’s excellence in advertising through its utilization of the Subscriber Advertising Measurement (SAM) methodology, which was developed by Beta Research as an accurate, flexible and timely method for measuring print advertising readership and awareness. In this process, 300 subscribers were selected at random, and were invited to participate in a perception audit that sought to appraise advertising campaign quality.

Among the results, Kyocera Mita America’s ‘Power of Printing’ advertisement demonstrated solid reader awareness throughout SAM recall scores; positioning the advertisement in the top 10 out of 41 advertisements within the magazine. Study participants also garnered Kyocera Mita a “Best in Category” honor, as compared to top competitors in the Computers, Hardware/Peripherals category; marking it one of the most successful branding campaigns in its market.

“Sound creative coupled with the right media selection resulted in a beneficial advertising program for our company,” said Peter Hendrick, vice president, marketing, Kyocera Mita America. “We are pleased to know that with the assistance of our advertising partners, we have developed a campaign that is resonating extremely well with our target audience, and that is generating a measurable return on investment.”

Seiter & Miller, a full-service, independent advertising agency based in New York worked with Kyocera Mita America to create the ‘Power of Printing’ advertising campaign, which is part of Kyocera Mita America’s highly successful ‘People Friendly’ brand campaign, now in it’s fifth year.

ABOUT KYOCERA MITA AMERICA
Kyocera Mita America, Inc. (www.kyoceramita.com/us), headquartered in Fairfield, N.J., is a leading provider of computer-connectable peripherals, including network-ready digital MFPs/printers, laser printers, color MFPs/printers, digital laser facsimiles, and multifunctional and wide format imaging solutions. Kyocera Mita America is a group company of Kyocera Corporation, the world's leading developer and manufacturer of advanced ceramics and associated products, including telecommunications equipment, semiconductor packages and electronic components. Kyocera Mita America, the first document solutions company with third-party certified sales data, has earned numerous honors for its products’ high performance, reliability and cost efficiency. Kyocera Corporation's consolidated net revenues exceeded $10 billion for the fiscal year ending on March 31, 2007.


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