News » 2008 » KYOCERA MITA America Advertising Campaign Captures Readers’ Recall in FAST COMPANY Magazine


KYOCERA MITA America Advertising Campaign Captures Readers’ Recall in FAST COMPANY Magazine

Brand Recognition in Series of Kyocera Mita America “People Friendly” Advertisements Continues to Resonate Across Diverse Demographic Audiences

FAIRFIELD, N.J., August 4, 2008 — Kyocera Mita America, Inc., one of the world's leading document solutions companies, today announced that its ‘Kyocera Color’ advertising campaign, featured in a recent edition of Fast Company magazine, received a #1 ranking in “Performance versus Category” award for the Printers, Peripherals & Accessories category. This is the third Kyocera ad placement since early 2007 to rank among the top advertisements in several leading publications.

The “Kyocera Color” advertisement demonstrated a solid 54 percent reader recall rate when compared to 27 other advertisements in the magazine.

Fast Company magazine’s Vista methodology, conducted by Affinity Research, measures the reader advertising awareness and responses through a series of visual, on-screen prompts and associated questions that are designed to collect advertising effectiveness ratings, editorial readership information and reader involvement attributes. Each advertisement and editorial feature is reviewed by a minimum of 100 respondents.

“It is exciting that our ad campaign continues to receive recognition across varying audiences, and that people are aligning our ‘People Friendly’ message with our Brand,” said Peter Hendrick, vice president, Marketing, Kyocera Mita America. “We are further pleased that nearly 55% of those polled plan to take some type of action in response to the ad – whether that is buying, recommending or considering a Kyocera product.”

This is Kyocera’s fifth year with the ‘People Friendly’ campaign, created by New York-based advertising agency, Seiter & Miller. With strong reader response, the Kyocera Mita America advertisements continue to introduce more people to the ultra-reliable, affordable and eco-friendly product line of printers, copiers and multifunctional products.

Kyocera Mita America, Inc. (, headquartered in Fairfield, N.J., is a leading provider of computer-connectable document imaging and document management systems, including network-ready digital MFPs/printers, laser printers, color MFPs/printers, digital laser facsimiles, and multifunctional and wide format imaging solutions. Kyocera Mita America is a group company of Kyocera Mita Corporation. Kyocera Mita Corporation is a core company of the Kyocera Corporation, the world's leading developer and manufacturer of advanced ceramics and associated products, including telecommunications equipment, semiconductor packages and electronic components. Kyocera Mita America, the first document solutions company with third-party certified sales data, has earned numerous honors for its products’ high performance, reliability and cost efficiency. Kyocera Corporation's consolidated net revenues exceeded $10 billion for the fiscal year ending on March 31, 2008.