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KYOCERA MITA America and its Deales are "Building the Future Together" at Pan American Dealer Meeting

New Products, Enhanced MPS Program, Developer Support Program, Innovative Marketing Initiatives All Introduced for Dealer Success

ORLANDO, FLA. and FAIRFIELD, N.J. – April 7, 2010 - Kyocera Mita America, Inc., one of the world's leading document solutions companies, today introduced its plans to launch 22 new product models, a strategy to support its dealers in their Managed Print Services (MPS) business development, a comprehensive HyPAS Developer Support Program, and a robust advertising campaign to support Kyocera’s award winning, industry-leading technology, at the company’s Pan American Dealer Meeting being held this week.

Under the theme of “Building the Future…Together,” Kyocera acknowledged the critical role of the independent dealer channel, and how the Company will help enable their success through new corporate initiatives and product offerings. In particular, Kyocera emphasized new products for its ECOSYS® printer series, an expanded line of multifunctional products (MFPs) including the next generation of its TASKalfa series. Set to begin launching in summer 2010, these new products will mark more than 52 product launches for Kyocera Mita America within a two-year period.

The next generation of MFPs and printers are designed and engineered to meet the demand of today’s organizations. Models to be introduced at the meeting include a series of color and monochrome A4 multifunctional printers, ten new color MFPs ranging from 20-70 color pages per minute (ppm), nine monochrome MFPs ranging from 25-80 ppm, as well as color and monochrome ECOSYS printers. All told, Kyocera will be introducing 22 new products in the next 12 months.

Keeping with the theme of “Building the Future…Together,” Kyocera has committed significant resources to enable and support dealers’ success in developing an MPS business model. An important new tool now being introduced is the Kyocera Certified MPS Dealer Locator available on Kyocera’s public website. This MPS Dealer Locator will allow end-users to find and contact Kyocera Certified MPS Dealers in their local market. Kyocera’s team of MPS Business Development Managers will work with these certified dealers to uncover managed print opportunities, help dealers to improve sales and ensure that end-user customer satisfaction is achieved.

“Strong relationships are the keystone to Kyocera’s success, and our annual dealer meeting provides the platform for us to deeply engage our dealer community so that we can collaborate and grow our businesses together,” said Peter Hendrick, vice president, Marketing, Kyocera Mita America. “Our theme, ‘Building the Future…Together’ truly reflects the importance of this dynamic because only through strong dealer relationships has Kyocera been able to gain market share, introduce so many new products, and create effective dealer-focused services and business development programs. We look to this event as an opportunity to share ideas and build upon a successful business, both for us and our dealers.”

The Kyocera Developer Support Program and Partner Web site is also set to be unveiled at the Dealer Meeting. Built on Kyocera’s HyPAS platform, and with enhanced software integration capability included in all new Kyocera MFPs, this program provides independent dealers with more opportunities to deliver true revenue-generating solutions and ability to further customize Kyocera MFPs.

The Kyocera Support Developer Program offers three independent categories:

• Certified Dealer Program – The Certified Dealer Program provides a simple, yet robust toolkit designed by Kyocera Mita software engineers that allow dealers to offer new applications quickly and easily to the customer
• Partner Program – The Partner Program allows strategically selected third-party application companies to harness the power of Kyocera’s document imaging technology
• Developer Program – The Developer Program allows for powerful applications to be developed using Java and Web Services

To support Kyocera and its dealer partners, the Company also announced it will continue its advertising initiatives to increase its overall brand awareness. Kyocera will continue to feature broadcast, print and web advertising to communicate TASKalfa’s brand values of Reliability, Simplicity, and Productivity.

Additionally, Kyocera has expanded its ECOSYS printer advertising support by continuing the “comparative” printer series campaign. For fiscal year 2011, Kyocera will introduce a new television, print and online campaign highlighting Kyocera’s Managed Print: SimplifiedSM program. This campaign, being unveiled today, demonstrates the unprecedented value of ECOSYS printers in an MPS business environment.

Kyocera Mita America’s Pan American Dealer Meeting is being held at the J.W. Marriott Orlando Grande Lakes in Orlando, Fla., April 6-8. Dealers from the United States, Canada, Latin America and Mexico will be in attendance.

For more information on Kyocera Mita America, please visit Kyocera’s web site, at: www.kyoceramita.com/us.

ABOUT KYOCERA MITA AMERICA
Kyocera Mita America, Inc. (www.kyoceramita.com/us), headquartered in Fairfield, N.J., is a leading provider of computer-connectable document imaging and document management systems, including network-ready digital MFPs/printers, laser printers, color MFPs/printers, digital laser facsimiles, and multifunctional and wide format imaging solutions. Kyocera Mita America is a group company of Kyocera Mita Corporation. Kyocera Mita Corporation is a core company of the Kyocera Corporation, the world's leading developer and manufacturer of advanced ceramics and associated products, including telecommunications equipment, semiconductor packages and electronic components. Kyocera Mita America, the first document solutions company with third-party certified sales data, has earned numerous honors for its products’ high performance, reliability and cost efficiency. Kyocera Corporation's consolidated net revenues exceeded $10 billion for the fiscal year ending on March 31, 2009.