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KYOCERA Eyes Major Market Opportunity for Newly Developed Smart Imaging Technology

FAIRFIELD, N.J. – January 20, 2011 – Kyocera Mita America, Inc., one of the world's leading document solutions companies, is fulfilling a growing business imaging need with the launch of two new black and white TASKalfa Multifunctional Products (MFPs). Both new devices, the TASKalfa 305/255, are designed to include all the features businesses require most, with the added benefit of being highly simplified in their operation.

With this launch, Kyocera is also providing businesses the chance to incorporate the robust features and functionality of an A3 MFP, but within the configuration and price point of an A4 MFP-based platform – with no sacrifice to image quality or performance.

Because Kyocera has identified this need among business users, the company is supporting today’s launch with a broad, nationwide advertising and marketing campaign under the banner of “Innovation Made Simple”. According to company executives, this new series of TASKalfa MFPs will deliver the unique Total Cost of Ownership (TCO) benefits of Kyocera award-winning technology.

“No other manufacturer can offer a product of this quality and functionality, at such an attractive price point,” said Michael Pietrunti, president and CEO, Kyocera Mita America. “We believe this is a product with broad market appeal, as innovation continues to be defined not by adding features, but by the ability to streamline technology in a way that makes it work for the end-user”.

These two new Kyocera MFPs incorporate Kyocera’s SMARTtech, which is defined as: Simple Management and Replacement Technology. SMARTtech helps put the customer in command of their business by increasing productivity, and overall ease of use. Among SMARTtech’s benefits, are:

SMARTtech Delivers Peace of Mind with Flexible and Versatile Features

Designed with the information and document security needs of businesses as a priority, the new Kyocera MFPs come equipped with RAM-based memory of 512MB, upgradable to 1536MB. This means that once the device is turned off, all resident data is eliminated. There is no hard disk drive to retain sensitive data indefinitely, which could be deemed a security risk and require additional processes to ensure strategic businesses mandates are met.

The new MFPs integrate also with Active Directory, which allows administrators and compliance officers to give access only to those individuals with pre-approved credentials. The TASKalfa 305 and TASKalfa 255 can also be configured with Kyocera’s Card Authentication Kit to limit physical access control via HID/Prox. Additionally, these MFPs also offer a secure print feature that requires passwords for output directly at the device

True to Kyocera Mita imaging technology standards, the TASKalfa 305 and TASKalfa 255 feature exceptional printing, color scanning and copying, as well as optional Super G3 fax/network fax for high speed document delivery. Other features include:

The SMARTtech TASKalfa 305 and TASKalfa 255 MFPs are available now through authorized Kyocera Mita dealers, at a manufacturer’s suggested retail price (MSRP) of $5,879 and $4,679 respectively. To find the nearest dealer, please visit Kyocera Mita America’s dealer locator at: www.kyoceramita.com/us.

ABOUT KYOCERA MITA AMERICA
Kyocera Mita America, Inc. (www.kyoceramita.com/us), headquartered in Fairfield, N.J., is a leading provider of computer-connectable document imaging and document management systems, including network-ready digital MFPs/printers, laser printers, color MFPs/printers, digital laser facsimiles, and multifunctional and wide format imaging solutions. Kyocera Mita America is a group company of Kyocera Mita Corporation. Kyocera Mita Corporation is a core company of the Kyocera Corporation, the world's leading developer and manufacturer of advanced ceramics and associated products, including telecommunications equipment, semiconductor packages and electronic components. Kyocera Mita America, the first document solutions company with third-party certified sales data, has earned numerous honors for its products’ high performance, reliability and cost efficiency. Kyocera Corporation's consolidated net revenues exceeded $11 billion for the fiscal year ending on March 31, 2010.


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