Kyocera and Waves of Aloha Enter Strategic Distribution Agreement in Nevada for Japanese Cooking and Wellness Products

LAS VEGAS, NV — March 2, 2026 — Kyocera, the global leader in advanced ceramic cutlery, and Waves of Aloha, a premier regional distributor specializing in Japan’s Phiten brand, today announced a strategic distribution agreement to bring Kyocera’s world-renowned ceramic kitchenware and Phiten’s innovative health-and-wellness products to specialty grocers and retailers throughout Nevada.

The partnership leverages Waves of Aloha’s proven track record of building grassroots brand awareness to grow these two Japanese wellness companies. After a successful roll-out to Asian specialty grocery chains such as Don Quijote and Marukai, Waves of Aloha is now scaling these high-demand products into mainstream Nevada retail, supported by live consumer events and direct retail access in Las Vegas.

Bridging the Gap Between Healthy Cooking and Workout Recovery

The synergy between Kyocera and Phiten brands offers a holistic "Culinary Wellness" lifestyle. While Kyocera’s ceramic knives and kitchen tools encourage mindful, healthy meal preparation, Phiten’s wellness line—including lotions, tapes, and braces infused with proprietary AQUA-METALS™ technology—supports the body’s natural balance and performance.

"Both Kyocera and the Phiten line share 40+ years of Japanese heritage rooted in patented innovation and well-being," said Toshi Nomura, president, Waves of Aloha, LLC. "Our products have earned the trust of athletes worldwide, and there’s no better Las Vegas-based case study than assisting Cirque de Soleil dancers and pro bodybuilders with their body conditioning. We’ve seen tremendous growth in the specialty and athletic sector and our mission is to provide Nevada retailers with a turn-key wellness solution backed by proven Japanese research and innovation.”

Market-Ready Advantages for Nevada Retailers

Retailers partnering with Waves of Aloha gain access to two powerhouse product lines with proven shelf-stability and consumer appeal:

• Kyocera Ceramic Innovation: Handcrafted in Japan, these ultra-sharp, non-porous blades stay sharp up to 10x longer than steel. They are naturally rust-resistant and hygienic—perfectly suited for Nevada’s professional and home kitchens.
• Phiten Wellness Technology: A trusted name in sports recovery, Phiten products use hydro-colloidal metals like titanium, silver and gold to enhance a user’s quality of life. Research regarding Phiten’s technology is conducted by the Society for Aqua Metal Research.
• Proven Distribution Infrastructure: Waves of Aloha provides local Nevada retailers with reliable fulfillment, marketing support, and grassroots efforts to help drive sales opportunities and growth.

"This partnership with Waves of Aloha marks a pivotal step in our North American growth," said Sho Sanefuji, international sales manager at Kyocera. "By combining our advanced ceramic kitchen technology with Phiten’s recovery line through a distributor that understands the regional landscape, we are offering Nevada buyers a unique wellness category that resonates with today’s health-conscious, longevity-driven shopper."

Wholesale and Buyer Inquiries: Wholesale buyers in Nevada interested in the Kyocera and Phiten collections, or those wishing to attend upcoming brand immersion events in Las Vegas, please contact Waves of Aloha at info@phitenhawaii.com.

About KYOCERA

Kyocera Corporation (TOKYO:6971, https://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of Fine Ceramics (also known as “advanced ceramics”). By combining these engineered materials with metals and integrating them with other technologies, Kyocera has become a leading supplier of ceramic components for a wide range of industries, as well as automotive components, semiconductor packages, electronic devices, smart energy systems, printers, copiers, and mobile phones. During the year ended March 31, 2025, the company’s consolidated sales revenue totaled 2.0 trillion yen (approx. US$13.2 billion). Kyocera appears on Forbes magazine’s 2025 “Global 2000” list of the world’s largest publicly traded companies and has been named by The Wall Street Journal among “The World’s 100 Most Sustainably Managed Companies.” In January 2026, Kyocera was named to Clarivate’s list of the “Top 100” Global Innovators for the fifth consecutive year.

About Phiten

Originating in Japan and holding over 100 patents worldwide, Phiten® is the maker of AQUA-METALS™, a collection of proprietary and unique metal-infused wellness materials and technologies. With over 220 Phiten store locations in 20 countries worldwide, the Phiten brand has become a mainstay and a symbol of sports and wellness. Gaining popularity and exposure on the field at sporting events and during historical sporting moments throughout the years, Phiten has won the trust of world-class athletes worldwide. 2023 marks the 40th Anniversary of Phiten Japan’s inception. Our goal is to globally redefine the meaning of outdoor by applying our design and technology to everything we produce and by inspiring individuals to live and strive for an active and balanced lifestyle regardless of age, activity or level of experience.